Qualified Professionals Program
In late 2004, Google announced its Professional Advertiser Program and launched a number of facilities for agencies, such as Attacat, and internet marketing consultants to aid the management of multiple client accounts.
As part of the program, they also unveiled a professional qualification designed to demonstrate a level of competency in managing campaigns on Google’s pay-per-click product, Google AdWords. The qualification requires professionals to both pass an exam and to have managed a minimum level of expenditure over a period of at least three months. The qualification allows individuals to display the Qualified Professional logo.
As a company who has managed Adwords accounts since Google AdWords was first launched in 2002, Attacat very much welcomed this development and is fully committed to the program. All your AdWords campaigns with Attacat will be managed by a Qualified Google Advertising Professional.
Google AdWords Individually Qualified
Kiril Bunin | Principal Web Analyst
Jane Sommerville | SEO Executive
Google AdWords Qualified Company
In early 2006, Google introduced a further qualification for companies as opposed to individuals. Attacat met the criteria (and of course still does) to gain the qualification straight away. This includes having more than one full time Qualified Professional and managing a spend in excess of US$100,000 a quarter.
Update to Google AdWords Qualification Status – April 2010
Google have made an update to the examination process to increase the difficulty & expand the remit of the Google AdWords Qualified company status. Attacat have moved forward with this rapidly, having all staff members fully qualified with both the Google AdWords Fundamentals Exams & Google AdWords Advanced Search exams all passed before public release.