Reasons to be doing Search Engine Advertising
Paid search, search engine advertising, pay-per-click, p4p (pay for placement) or however “it” may be described is now an established form of marketing. Here are some of the reasons why your company needs to be on the Google/Yahoo!/MSN bandwagon:
- 80% of internet users rely on search engines to find the products, services and information they want – if you don’t help them out, someone else will.
- Your competitors are already doing it. Search engine advertising is the fastest growing advertising medium in history, with over 1 billion a year now being spent in the UK alone. That’s more than either radio or outdoor advertising (Source: Interactive Advertising Bureau).
- Search engine advertising allows advertisers to see exactly how much business they are getting for their investment. (Remember the old adage “I know 50% of my advertising works, I just don’t know which 50%” – with SEA you know what every % is up to)
- It’s not just about business to consumer. Even with the largest business to business transactions you can expect to find a large number of your potential customers researching your products and services using search engines.
- The costs of trying it out are minuscule in comparison to the costs of trying out a TV or radio campaign. Further it is possible to react to feedback almost immediately.
- Whilst other advertising mediums require months of preparation, a search engine advertising campaign can go from concept to creation in a matter of hours.
- It’s non-intrusive. Search engine advertising gives consumers specific, relevant information at exactly the point they want it (with no pop-ups, banners or flashing lights in sight).
If you are convinced you need to be involved, the next question to ask yourself is do you need an agency to help you?
