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So, a quick Friday fix for you…

Always a fan of ridiculous pay-per-click account optimisation, the next shot shows an amazing lack of attention to detail by the person in charge of these accounts. I’ve seen some brilliant versions of these – one including Barclays a few weeks ago (again a named & shamed screenshot below).

The greatest of these pay-per-click adverts come from the sort of people who love to use keyword substitution in their adverts, a useful tactic until it goes horribly wrong. This gives the best (sorry, most amusing) results.

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Those of us who spend plenty of time in search query performance reports can understand how this may have happened – understanding how doesn’t give an excuse for it happening! If you’re the person in charge of the agency who did this then I’d have a quiet word in their ear…

More Friday PPC stupidity coming soon.

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