So, a quick Friday fix for you…

Always a fan of ridiculous pay-per-click account optimisation, the next shot shows an amazing lack of attention to detail by the person in charge of these accounts. I’ve seen some brilliant versions of these – one including Barclays a few weeks ago (again a named & shamed screenshot below).

The greatest of these pay-per-click adverts come from the sort of people who love to use keyword substitution in their adverts, a useful tactic until it goes horribly wrong. This gives the best (sorry, most amusing) results.


Those of us who spend plenty of time in search query performance reports can understand how this may have happened – understanding how doesn’t give an excuse for it happening! If you’re the person in charge of the agency who did this then I’d have a quiet word in their ear…

More Friday PPC stupidity coming soon.

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