AdWords in Gmail: Relevancy of Adverts Improving?

I’ve been dipping into Gmail a bit more than usual of late following the launch of Google Buzz. Seems like the adverts have become a lot more targeted since I last thought about it.

Could be worth revisiting some old campaigns that perhaps haven’t worked in the past, especially those targeting specific geographic locations

(I was seeing a lot of Scotland related ads. Still a bit of relevancy work to do though as one of them was for golf)

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