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Adwords location extensionsnow charged cost per click

This Brain wave was posted in PPC on 01 June 2011 11:10

Author: Attacat Joel

The Adwords blog has announced that clicks on ‘show directions’ within location extensions, which automatically show business addresses within paid ads on Google, will now be charged in the same way as clicks on the advert headline.

Adwords have also announced that they’ll be improving the performance metrics related to clicks on directions in the coming weeks – essential for accountability if they’re starting to charge!

You can find out more at the Adwords blog.

Tags: Ads, Attacat, Google AdWords, Google Maps, Local Search

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2 Comments on “Adwords location extensions now charged cost per click”

Fergus Macdonald June 1, 2011 at 11:46 am

Hope you’re not paying for people to get directions to St Stephen’s Street! You should maybe get some PPC management advice if you are… I can recommend someone!