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The Adwords blog has announced that clicks on ‘show directions’ within location extensions, which automatically show business addresses within paid ads on Google, will now be charged in the same way as clicks on the advert headline.

Adwords have also announced that they’ll be improving the performance metrics related to clicks on directions in the coming weeks – essential for accountability if they’re starting to charge!

You can find out more at the Adwords blog.

adwords location extensions

 

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