Avinash, the Analytics man has done it again with this fine article on identifying website goal monetary values. Don’t be put off by the intro, there is a lot more than the usual “set goals or wither” that the opening remarks might suggest.
The article has inspired me to try to search out advertising rate benchmarks for traditional media in the UK. For example if we know what the typical cost of getting one person to listen to our 30 second radio advertising slot, we can place a minimum value on someone listening to our 30 minute podcast. If you know of good sources, perhaps you could let me know.
There is probably some further discussion for the Attacats to have around ensuring you don’t double count.
Thanks to @darcie for the heads up on the article.