Scotland is known for it’s bad weather and we’re certainly used to people complaining about it. But as many pay-per-click practitioners will tell you, we’re delighted to see the heavens open.
Why? Well it’s obvious:
Rain + Cold = People Indoors + Online
Get it? Rain and cold weather over people makes people stay indoors and go online, which means an increase in people using Google, clicking on sponsored links and buying products (waterproofs anyone?) on the fantastic e-commerce websites of today.
In the words of that cheeky television meerkat that you’ll be seeing plenty of, if the wet weather continues…