The conversion rate optimisation team at Attacat are going to be bringing you a series of regular posts looking at the landing pages of various industries. We’ll conduct a brief review of the various pages and give our thoughts on what’s good and what could be better. Here is post number one!
We have recently completed another web project and re-launched the website for Foukou BBQ. Foukou are suppliers of Wedding BBQs and provide catering to all sizes of events. Take a look at the video on their site – guaranteed to make you hungry!
This project included:
Moving the existing site to the WordPress platform
Optimising content [...]
We’re always interested in the use of language and text in call to action buttons so I’ve had a look at some medium, large and some huge ecommerce sites to see what is currently popular.
What is immediately obvious is that at almost every retailer I looked at, in almost every case the calls began with [...]
Keen eyed readers may have spotted this piece on BBC reporting Scotland in December. Attacat’s very own Tim was called upon to comment on social media usage during the scandal involving a cleaner contacting a patient from the Edinburgh Royal Infirmary.
We would like to take this opportunity to wish you all a very happy new year!
2012 is just a few days old and although we are not ones for looking back at the past but it has to be said that 2011 was a good year for Attacat. It saw us move to our new [...]
There is no way I could write a round up of email marketing news for November and not include something about the Marketing Sherpa email awards. In case you haven’t heard, we managed to nab ourselves a gold medal for Best Personalisation/Segmentation Strategy for
Its been another busy month in the world of email marketing. Looking back a few years many people were considering email to be a declining channel, it’s nice to see how wrong they were! Just this week Pizza Hut, the saviour of many a hungry lunchtime, have announced the launch of a [...]
It’s now less than two weeks until our email marketing webinar and in the interest of audience participation we need your assistance!
Get a free audit of your email campaign worth £675
We are looking for several volunteers to send us their most recent marketing email that we can talk [...]
The video for the September Attacat webinar is now online. If you missed it you can catch up with the tips and advice given Tim and Gordon White of fatBuzz for using Facebook for business. As promised we have answered some the questions that we didn’t have time for during the broadcast. Thanks to [...]
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective [...]
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