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The Attacat BrainAuthor Archive

Gavin Walker .co.uk

Wee Experiment: Gavin Walker Challenge

We’ve just recently put together a very quick website for Gavin Walker, Senior Broadcast Journalist with the BBC. Nothing special at the moment (and waiting for more content as usual!) – should be updated over the next few days.

More information to follow here about the nature of the experiment [...]

Top Ten Trends Debate

Converting you to CRO: The post presentation discussion forum!

Converting you to CRO – the feedback and discussion following Kiril Bunin’s New Media Breakfast presentation in Edinburgh. Please get involved!

Google Analytics v2.0

Tracking more than just pages with Google Analytics

A long overdue blog post!  The modifications below will enable you to track email links, document downloads & outbound links on your site with Google Analytics.  There are other ways to do this (such as using Event Tracking) but this is the simplest way & can be then used to add goals into your Google Analytics profiles.
Please note: [...]

Money

Trademarks in PPC: A new development?

Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20.

Is this a warning to advertisers or a special case?

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Attacats Twitter Weekly Updates for 2011-02-11

"Ask not what you marketing can do for you, but what your marketing can do for your customers" http://bit.ly/gQsBwY (from @grantleboff) #
RT @NewMediaBrekkie: Tomorrow's Edinburgh New Media Breakfast is about content sharing. 8am Tigerlily. Book here: http://bit.ly/eTzbpS

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Attacats Twitter Weekly Updates for 2011-02-04

RT @macsporrans: <140 charctrs is perfect for engraving romantic msg onto a flask for Valentines day. What would u write? http://ow.ly/3OJLJ #

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Attacats Twitter Weekly Updates for 2011-01-21

The @AttacatMug has been on the road again, this time to New Zealand and Fiji! http://on.fb.me/dog9p6 #
@danfrydman It was great to meet you too! Hope to see you again soon! in reply to danfrydman #

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Attacats Twitter Weekly Updates for 2010-12-24

@electroross thought you might appreciate that Ross Have a great xmas – hope to catch up in the new year! #AttacatChristmasCard #

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Attacats Twitter Weekly Updates for 2010-12-17

@MarkJWBoyd not sure about that but we have certainly added a few new recruits to the ranks recently! #

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Attacats Twitter Weekly Updates for 2010-12-03

RT @danfrydman: Going to my first New Media Breakfast next week for pearls of wisdom from @colingilchrist @mikecoulter & @timbarlow #NMB #
RT @timbarlow: Next week's Edinburgh #NMB http://bit.ly/hmyTj1 – Q&A time [...]


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