Hannah Gibson | Attacat of Edinburgh - Part 2
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The Attacat BrainAuthor Archive

Robert Gordon University Social Seminar : Slides for Students

Last week I went back to visit the university where I studied – the Robert Gordon University in Aberdeen. I was kindly asked by my former lecturer, Tim Conner, to deliver a seminar on social media to his first and second year students. The students, who are on the Media and Corporate [...]

New Media Breakfast Q&A Session – Edinburgh

Is it a Santa Claus or a Panel Member?! Today it was Edinburgh’s turn to host the New Media Breakfast Q&A session. Belinda Roberts of Winning Entrepreneurs hosted the session whilst the faces on the panel were: Colin Gilchrist of Digital Face; Dan Frydman of Inigo Media and Tim Barlow from Attacat Internet Marketing.

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Forecasting for SEO – #MancSEO Mini Conference

Neil explained how you go about forecasting SEO through the using predictions gained by gauging the potential traffic, revenue etc available. The following headings describe how these predictions can be made.

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Optimising for Google News – #MancSEO Mini Conference

Optimising for Google News. Live blogging from the #mancseo conference – 29th October 2010.

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New Media Breakfast 1st Anniversary Q&A Session

First of all, I must congratulate the fatBuzz team on their 1st anniversary of the New Media Breakfast series! I remember my first time at one of the breakfasts in Edinburgh around October time last year, and I have certainly seen the event grow since then which is fantastic to see.
fatBuzz [...]

PPC

AdWords Sitelinks: Migration & Revelations

I recently blogged about Google rolling out the campaign sitelinks option to all campaigns in AdWords. Since then, there have been a few updates and revelations which have kept my excitement for the ad extensions live on.

New Media Breakfast

New Media Breakfast: Facebook Privacy Settings, Pages & Advertising

New Media BreakfastThe New Media Breakfast series proved to be another success in July with this month’s topic focussing on Facebook for business. Held in Glasgow on the 2nd of July and in Edinburgh on the 15th of July, both events had great turnouts yet again.

Organised by fatBuzz and Winning Entrepreneurs, the morning sessions included a talk from Gordon White on Facebook settings & pages and a cameo appearance of Attacat’s Joel Lumsden talking about Facebook Advertising.

Ad Sitelinks: More Than a CTR Booster

In November 2009, Google introduced the ‘ad sitelinks’ feature which allows advertisers to enter up to ten sitelinks to appear under any advert within a campaign. When AdWords first launched this feature last year, I immediately added sitelinks to a generic campaign which mostly used the homepage as a landing page. The top 4 sitelinks covered the 4 most popular product ranges on the site. On day 1, the click-through-rate improved by 12% compared to the day before.

Facebook Advertising Event: New Media Breakfast in Edinburgh & Glasgow with Joel Lumsden

It’s nearly July already and time for the next round in the New Media Breakfast series. Next month’s sessions in Edinburgh & Glasgow will see Attacat’s Joel Lumsden speak about Facebook advertising.

Facebook has over 400 million users worldwide, with most people using it on a personal [...]

Attacat:Singing in the Rain

Scotland is known for it’s bad weather and we’re certainly used to people complaining about it. But as many pay-per-click practitioners will tell you, we’re delighted to see the heavens open…


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