Attacat Joel | Attacat of Edinburgh
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internet marketing with character

The Attacat BrainAuthor Archive

mountain biking in cairngorms

“And then we cycled straight up an old dry ski slope…”

I’m delighted to be able to work with great companies like Glenmore Lodge, Scotland’s outdoor training centre, and help them with their online marketing efforts. A key skill for a good online marketer is to really understand a client and their customers, and the best way to do that is to dive in and understand every part of the service and customer journey.

Email marketing

5 reasons why you absolutely must be collecting email addresses

Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?”
1. They’re already your customers
You could have thousands of customers, sitting there [...]

Google Panda 4.0

Will the Google bear bite into your traffic?:Panda 4.0 released today

Matt Cutts from Google has said that version 4.0 of the Google Panda algorithm has been rolled out.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014

If you don’t recall what the Panda doesn’t like, it’s thin and poor quality content assessed by humans and then fed [...]

drive-docs-addons

Google add-on plugins for Google Drive / Docs / Sheets

At Attacat we love Google Drive (or Docs as we still call it), and today it promises to get better with the launch of add-ons.

Edit: Add-ons don’t appear to be working yet, at least in the UK. The ‘Add-ons’ drop-down in the menu bar doesn’t appear, and clicking to access anything from the store just opens up a blank doc/sheet. Damn you Google!

tweelinks-graph

Tweelinks: Free tool that embodies how great the Internet is

If this doesn’t show the unbelievable amazingness of the Internet and the people using it I don’t know what does. It also talks about an awesome outreach and PR tool / tactic as a byproduct (which is nice).

google hummingbird

What’s Google Hummingbird? And should I care?

RUN FOR THE HILLS PEOPLE! Google has changed its algorithm in what’s been called the biggest update to its search procedures in more than a decade. Attacat Joel explains…

google-tag-manager

Google Tag Manager

Warning: geeky technical post!

Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.

social media mist

The wet, wet Autumn social media roundup

When’s it’s cold and wet outside it’s perfect for sitting down and finding some fans on social media, so huddle up and enjoy the best of the social media news in the last month or so.

Google+ and authorship
Pinterest shizzle
what’s in a Like?
questionable adverts
social ads and YouTube analytics
Twitter finds girls
LinkedIn tarts up
Stumble upon a list

null

Google’s next Penguin update will be noticeable

Matt Cutts has provided some more details on the next Google ranking algorithm update to Penguin through the SES event and SEOroundtable.com:
We’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will [...]

blur

Social media roundup: July 2012

We’ve decided to mix things up a little bit this month, with a separate Facebook and Twitter roundup. They just keep taking up too much of the bloody headlines…

Foursquare: about to be useful?
Digg starts again
Stipple-late good photography
I’m a rebel! Blur me!
Social media monitoring tools


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