Quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Why aren’t you properly using transparency, conciseness, emotion and user feedback?
The hall is still too hot, but it’s been another good day of presentations with a slightly slower overall pace. Here’s the day one Search Love review if you missed it.
Excuses: Please excuse the lack of checking these posts (they’re posted on the day) and my lack of en-dashes today and [...]
Phew; a packed schedule and a very warm presentation room for SearchLove today. Some great speakers and some surprisingly good food, but 9am till 6pm of presentations does require sustenance and sugar to get you through…
The repeated messages were: delight your users, use data to understand your market, [...]
I’m delighted to be able to work with great companies like Glenmore Lodge, Scotland’s outdoor training centre, and help them with their online marketing efforts. A key skill for a good online marketer is to really understand a client and their customers, and the best way to do that is to dive in and understand every part of the service and customer journey.
Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?”
1. They’re already your customers
You could have thousands of customers, sitting there [...]
Matt Cutts from Google has said that version 4.0 of the Google Panda algorithm has been rolled out.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
If you don’t recall what the Panda doesn’t like, it’s thin and poor quality content assessed by humans and then fed [...]
At Attacat we love Google Drive (or Docs as we still call it), and today it promises to get better with the launch of add-ons.
Edit: Add-ons don’t appear to be working yet, at least in the UK. The ‘Add-ons’ drop-down in the menu bar doesn’t appear, and clicking to access anything from the store just opens up a blank doc/sheet. Damn you Google!
RUN FOR THE HILLS PEOPLE! Google has changed its algorithm in what’s been called the biggest update to its search procedures in more than a decade. Attacat Joel explains…
Warning: geeky technical post!
Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.
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