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Social media roundup: Jubilympic May 2012

Every brand in the UK has been jumping on the red-white-and-blue bandwagon, and apparently there have been examples of increased engagement through social media. Community spirit eh?

Google Knowledge Graph
Facebook wants a new mobile
The ad game
FB promoted posts and access levels
linkedin and slideshare
me see on Pinterest, me buy
bit.ly – new and awful!

and much more.

google plus local logo

Google Places is dead! Long live Google+ Local?

OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!

It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.

It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.

social and cocktail

New website launch: SocialandCocktail.co.uk

There’s nothing better on a Summer’s evening than a cool cocktail, so Attacat are delighted to have been involved in the creation of a new website for SocialandCocktail.co.uk. It’s a fantastic resource for cocktails and cocktail recipes and cocktail bars across the UK.

This project included:

  • Creating the site in a Wordpress platform
  • Advice and assistance with content generation
  • Online marketing consultancy
panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.

language interchange 8

Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.

instagram facebook

Social media roundup: April 2012

Similar to the weather in much of the UK, there’s been a veritable downpour in the world of social media news recently. Except in Scotland, where it’s been overcast and breezy. I don’t know what that means in relation to social media, but here we go anyways:

facebook gets hipster and buys Instagram
social media tools awesomeness
tumblring down
oh jesus more pinterest
google+ share button
measure success

google glasses hipster

Social media roundup: March & Easter

This Easter social media roundup is eggactly what you need to catch up on the social media news and tips from the last month-and-a-bit. See what I did there? I used the word egg. Easter. Egg.

Actually quite a lot has happened over March and the Easter period so prepare to be metaphorically headbutted in the face by a stream of pure information:

google speccy four eyes
google plus redesigns / copies
free-ish social media tools
pinterest: waste of time?
facebook searches, lists and leaves
tweetdeck better

linklove SEO tips and SEO tools

LinkLove: 48 tips and 14 tools you should know #LinkLove

The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.

linklove will reynolds

LinkLove Notes: Linkbuilding stalking made easy #LinkLove

(Notes from the London Link Love Conference)
Presenter: Will Reynolds
from seerinteractive.com

“We need to stop begging”, says Will, “And stop looking so pathetic”.
Target the ‘big shots’ – the people you want to be connected to you, the influentual guys. And these guys, unfortunately, don’t follow you.
You need to [...]


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