Attacat Joel | Attacat of Edinburgh - Part 3
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social and cocktail

New website launch:

There’s nothing better on a Summer’s evening than a cool cocktail, so Attacat are delighted to have been involved in the creation of a new website for It’s a fantastic resource for cocktails and cocktail recipes and cocktail bars across the UK.

This project included:

  • Creating the site in a Wordpress platform
  • Advice and assistance with content generation
  • Online marketing consultancy
panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.

language interchange 8

Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.

instagram facebook

Social media roundup: April 2012

Similar to the weather in much of the UK, there’s been a veritable downpour in the world of social media news recently. Except in Scotland, where it’s been overcast and breezy. I don’t know what that means in relation to social media, but here we go anyways:

facebook gets hipster and buys Instagram
social media tools awesomeness
tumblring down
oh jesus more pinterest
google+ share button
measure success

google glasses hipster

Social media roundup: March & Easter

This Easter social media roundup is eggactly what you need to catch up on the social media news and tips from the last month-and-a-bit. See what I did there? I used the word egg. Easter. Egg.

Actually quite a lot has happened over March and the Easter period so prepare to be metaphorically headbutted in the face by a stream of pure information:

google speccy four eyes
google plus redesigns / copies
free-ish social media tools
pinterest: waste of time?
facebook searches, lists and leaves
tweetdeck better

linklove SEO tips and SEO tools

LinkLove: 48 tips and 14 tools you should know #LinkLove

The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.

linklove will reynolds

LinkLove Notes: Linkbuilding stalking made easy #LinkLove

(Notes from the London Link Love Conference)
Presenter: Will Reynolds

“We need to stop begging”, says Will, “And stop looking so pathetic”.
Target the ‘big shots’ – the people you want to be connected to you, the influentual guys. And these […]

linklove rand fishkin

LinkLove Notes: SEO and strategic content marketing #LinkLove

(Notes from the London Link Love Conference)
Presenter: Rand Fishkin
from SEOmoz 

Rand did his usual and gave a very compelling talk about the value of great content, no matter what industry or niche you are in.
Much of Google’s linking algorithm is based on links and their interpretation as a ‘vote’ […]

Link Love Notes: link building that works #LinkLove

Notes from Will Critchlow’s  presentation at Distilled’s Link Building conference in London, 30th March 2012. More coverage here.

Will Critchlow
Why isn’t my linkbuilding working?
Ask “why?” three of four times. There are usually three mains problems:

You’re not doing anything
You’re not doing enough / you’re not doing […]

Link Love Notes: SEO tools and tricks from the trenches #LinkLove

Notes from a link building conference in London. OK, the link building conference in London.  Read all of Joel”s coverage here.

Martin MacDonald
from Expedia EAN
A lot of linkbuildings are fighting alone.
So, you can develop a linkbuilding army! (sparmy?)
Do you do what others do? The problem […]

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