(Notes from London\’s Link Building conference from Distilled)
Tom Anthony
from distilled.com
Back in the day, the problem of information retrival and search hadn’t been solved. Then, in 1997, Google discovers links and changes the game.
But links very quickly began to be gamed. Now Google have to ‘pre-filter’ [...]
LinkLove London is the advanced link building conference that everyone’s been talking about. I’ve managed to wangle my way into the conference (thanks Tim/Ben) on the condition I blog, so here are my notes and round-ups of the best tips:
(Notes from the London Link Love Conference)
Presenter: Jane Copeland
from Ayima.com
If you think like a normal linkbuilder you’ll only get the same links others do, and you’ll miss out on the super-high-value “golden links”.
Sometimes ‘bending’ the normal marketing rules can work. Jane mentioned Michael Winner and his [...]
(Notes from the real London 2012 event: Link Love)
Presenter: Branko Rihtman
from rankabove.com and seo-scientist.com
Branko is a bit of a scientist (SCIENCE! – love it) and likes playing around with bacteria, and talks about how science has a place in SEO. Scientific principles and the scientific [...]
(Notes taken at Link Love London 2012 conference)
Presenter:
Mike King
iAcquire.com
Mike King, the newly announced Director of Inbound Marketing at iAcquire, led a very informative and data-led presentation on linkbuilding and outreach emails.
Using data both from the internal team at iAquire – and their iRank system – and [...]
The new Facebook timeline is upon us, and if you have a business page you’ll need to ensure your presence is updated to reflect the changes occurring on 30 March. So what is the timeline, and what’s changing?
This roundup post is so jammed full of social media sweetness they’ve actually had to increase the length of February this year so you can fit it all in. You say it’s an additional day accumulated due to the astronomical calendar not quite fitting in with Gregorian calendar? Nonsense!
Pinterest eats the world
Twitter for brands
Facebook now made of shares
National twotto!
Google+: What you should know
Linked to Bing
Gi’s a job
Just spotted a location extension that I’ve never seen in the wild before – an Adwords-style ‘+’ extension beneath a couple of results on the SERP.
Google decided to display the address line with the option to drop down and see the map. Personally I like the change.
Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!
Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.
Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.
A new year, a new load of social media news you probably missed. You may have still been drunk from New Year’s. That’s fine, but you shouldn’t be drunk now. Put the gin down.
social media and search works – let’s sack people
Google ‘warps’ search with plus Your World
Twitter changes things…
Facebook changes things…
only 17% of your fans see your posts
measurement and monitoring FBI style
QR codes: big ol’ overview
0131 220 1441
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