(Notes from London\’s Link Building conference from Distilled)
Back in the day, the problem of information retrival and search hadn’t been solved. Then, in 1997, Google discovers links and changes the game.
But links very quickly began to be gamed. Now Google have to ‘pre-filter’ [...]
Just spotted a location extension that I’ve never seen in the wild before – an Adwords-style ‘+’ extension beneath a couple of results on the SERP.
Google decided to display the address line with the option to drop down and see the map. Personally I like the change.
Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!
Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.
Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.
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