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The Attacat BrainAuthor Archive

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Getting to grips with Quality Score

Quality Score can often spark habitual chin stroking and raised eyebrows.  If you are having issues, do not fear we have found an excellent blog piece that covers all you need to know about the infamous Quality Score.
www.redflymarketing.com/blog/how-to-improve-quality-score-the-ultimate-guide
Enjoy

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‘Best thing ever’ advert copy

I have a background in marketing.  I appreciate the role of effective communication in targeting a specific market segment. However, I sometimes  find myself unable to construct adequate advert copy that goes past ‘here is the product. Buy now’.
This situation often reminds me of an espisode of family guy. The clip shows a mock up of a typical American [...]

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Attacats 5-a-side

Attacat have managed to group together a rowdy rabble of players to take part in a five-a-side football league – all hail the mighty ‘Attacats’!

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PPC Foreign Campaigns – Playing to your strengths

Managing a foreign language campaign can be difficult, yet highly rewarding. As a somewhat poor multi-lingual individual, you may ask yourself, ‘how can I effectively manage a foreign language PPC account…I can barely say hello in 3 languages”
Do not panic – here is a link to a great website that covers hello in most languages! [...]

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iPad & Tablets lead to a more grown up Social Media?

One view anyway – seemingly based on the assumption that Tablets are going to appeal to a more mature demographic. Personally I’m not sure that the two correlate as much as implied.


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