Posts for author: Attacat Kate

Attacat Kate

Ad Copy Testing: The Basics

A lot of Digital Marketers are continually talking about split testing, and the importance of it to the success of a paid campaign. This blog outlines what all the fuss is about and how to conduct an ad copy test effectively. You may think you know what works creatively with consumers, but you never really […]

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Attacat Kate

Take advantage of Google’s NEW Expanded Text Ads

Google has recently launched what they call the biggest change to AdWords since it launched in 2000 – the long awaited expanded ad!  But what exactly is changing? Here are all the things you need to know about expanded ads and how to make the most out of all that extra space. Ad Components Original […]

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