Unfortunately, it’s been a while since our last landing page optimisation review so today I want to continue our series with another example. Previously we covered plenty of various industries from laser eye surgery to office furniture so today I want to try something more local – Edinburgh Restaurants.
With plenty of new year’s resolutions flying around, Dave and I decided to finally start sharing some landing page reviews with our lovely readers to give you some insight into the things we look for in our conversion rate optimisation work.
I will try to cover something that is quite trendy currently: laser eye surgery websites.
Ultralase
Optimax
Eyestravel
In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff.
Internet marketing will always operate under severe content limitations, [...]
The first part of the series covering the process of both developing and formulating strong Unique Value Proposition
It’s been almost a year since Amazon Checkout has ruled out in the UK but strangely enough is still hardly used by our E-commerce players. For sure, i don’t have any precise data on the usage within the industry (any links are highly welcome) but based on a simple old school observation technique we can conclude that it’s not even close to the results it was expected to reach. How many UK Ecom sites using amazon checkout you actually saw? Then compare that to the Paypal or Worldpay.
This might sound a little over-confident, but I think I’m an ideal prospect for the majority of e-commerce shops. When you are involved in CRO on a daily basis, all ther dramatic conversion roadblocks like usability, friction or anxiety factors just don’t affect you anymore. I spot things more easily but at the same don’t react [...]
Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.
Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still [...]
Topics this month:
Introducing Flow Visualisation
New Integrations
Multi-channel Funnels
Sliding Deck
Holy Cow!!!1
Anxiety
This is exactly the question we hear a billion times every time somebody enquires about our email optimisation service. And the answer is always the same: no idea, just test it.
But unfortunately, for some really strange reason, that’s the point the conversation often ends. Testing sounds extremely complicated when in reality email tests are perhaps the easiest to implement, and the return you would normally get makes not just the initial test but any future tests cost effective. So today I will try to give you a detailed breakdown of email frequency tests, and eliminate any excuses from your vocabulary.
The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones
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