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The Attacat BrainAuthor Archive

Unique Value Proposition P.3 Is that really appealing?

This is the 3rd and the last part of the UVP development series where we cover the importance of appeal and clarity.

Amber

Landing Page Optimisation Edinburgh Restaurants

Unfortunately, it’s been a while since our last landing page optimisation review so today I want to continue our series with another example. Previously we covered plenty of various industries from laser eye surgery to office furniture so today I want to try something more local – Edinburgh Restaurants.

Landing page optimisation – laser eye surgery

With plenty of new year’s resolutions flying around, Dave and I decided to finally start sharing some landing page reviews with our lovely readers to give you some insight into the things we look for in our conversion rate optimisation work.

I will try to cover something that is quite trendy currently: laser eye surgery websites.

Ultralase
Optimax
Eyestravel

Unique Value Proposition P.2 From many to few

In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff.
Internet marketing will always operate under severe content limitations, [...]

Unique Value Proposition P.1 Where do I start?

The first part of the series covering the process of both developing and formulating strong Unique Value Proposition

Checkout by Amazon: To use or not to use

It’s been almost a year since Amazon Checkout has ruled out in the UK but strangely enough is still hardly used by our E-commerce players. For sure, i don’t have any precise data on the usage within the industry (any links are highly welcome) but based on a simple old school observation technique we can conclude that it’s not even close to the results it was expected to reach. How many UK Ecom sites using amazon checkout you actually saw? Then compare that to the Paypal or Worldpay.

Checkout Optimisation Tips or a friendly letter from one marketer to another

This might sound a little over-confident, but I think I’m an ideal prospect for the majority of e-commerce shops. When you are involved in CRO on a daily basis, all ther dramatic conversion roadblocks like usability, friction or anxiety factors just don’t affect you anymore. I spot things more easily but at the same don’t react [...]

Conversion Rate Optimisation Roundup –November 2011

Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.

Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still [...]

Web Analytics & Conversion Rate Optimisation Roundup – October 2011

Topics this month:
Introducing Flow Visualisation
New Integrations
Multi-channel Funnels
Sliding Deck
Holy Cow!!!1
Anxiety

Synthesizer Filter Module B&W

How often should we send our emails?

This is exactly the question we hear a billion times every time somebody enquires about our email optimisation service. And the answer is always the same: no idea, just test it.

But unfortunately, for some really strange reason, that’s the point the conversation often ends. Testing sounds extremely complicated when in reality email tests are perhaps the easiest to implement, and the return you would normally get makes not just the initial test but any future tests cost effective. So today I will try to give you a detailed breakdown of email frequency tests, and eliminate any excuses from your vocabulary.


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