Posts for author: Kiril

Kiril

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it's a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold Myth 2 – Users don't scroll Myth 3 – Content on long pages is less likely to be seen than on short ones

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Kiril

Form Optimisation Guide Part 2 – Lead Generation Form

In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I've been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page - do check the 1st part

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Kiril

Unethical SEO – Russian Government Seeks Help to Hide the Truth from SERP

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