WARNING: This is a controversial post… so enjoy it.
Pay-per-click advertising is often thought of as a numbers game, and in fact it’s rarely thought of as advertising. But it’s the same old-fashioned advertising we’ve always had, just with a little more sophisticated reporting. However, this reporting is a double-edged sword and [...]
Study: Search ads drive 89% incremental traffic
MSN adCenter Desktop upgraded
Adwords Editor upgraded too
Facebook allows users to hide all ads from individual advertisers
Facebook launches ad targeting by topic
The PPC keywords you’re bidding on (exact match excluded) are pretty much meaningless. They’re not the search queries you’re targeting; they’re only the tools you use to find the search queries. Carefully selecting and testing keywords allows you to appear for and find data on these new search queries, like pouring water over a dirty surface and making the search queries visible underneath.
The cost an Adword’s Advertiser pays may be laid out on the bill as technically paying on a Cost Per Click basis, but in truth Adwords is cleverly setup so advertisers are actually paying on a CPM (Cost Per Thousand) basis. This is important for Advertisers to understand as CPC can seem like a no-lose situation, [...]
Time to get a bit geeky about PPC! This isn’t client related but just an interesting insight into what happens when you read between the lines of Google Adwords. Although Quality Score is the magic number in calculating an ad’s position and CPC, the quality score we see can’t be relied upon to make important judgements. In fact, [...]
MSN adCenter gets an upgrade!
Another round of upgrades this month, including radius based geo-targeting options, colour coded flag alerts in the interface to notify the account manager of things needing their attention and the desktop tool now has more ways to review Quality Score data and improve budget calculations. Full article here.
Adwords Interest Categories [...]
Not just about Google, other stuff happened in the world of PPC last month too! (Though it is mainly Google).
Adwords domain names now in headlines
Only the domain (without the www) will show, if the headline already contains the domain it won’t show twice and the maximum headline length including the domain and the first description [...]
What’s been happening in the wonderful world of Pay-per-Click this month? Instant Preview for ads, Adwords policy change to protect personal information, Adwords Ad Innovation site launches in the UK, MSN Adcenter desktop tool April update, Facebook gets largest share of US Display market and Facebook Sponsored Stories experiment.
What’s been happening in the wonderful world of Pay-per-Click this month?
AdCenter Launches Quality Scores
From Spring the familiar 1-10 Quality Score will be included in Adcenter, formed from sub-scores for; keyword relevance (ie. CTR), landing page (and ad copy) relevance and landing page user experience (as defined by
Sitting in the shadow of Google as the secondary PPC tool often leaves Facebook neglected and misunderstood as a PPC medium. The active users on search engines are a world apart from the passive audience, and while ad copy strategy is the immediate distinction between the two the management of profile targeting and ‘ad burnout’ isn’t hard if time is invested.
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