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Impression share metrics at ad group level

Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.

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PPC Round-up – November 2011

MSN Adcenter Improves Keyword Filtering
Adobe Ads Feather to It’s Internet Marketing Bow
Facebook’s Targeting Targeted by European Commission
Extend Your Ads +1s to your Site
Infographic: How the Adwords Auction Works

PPC Roundup – October 2011

Another 31 days and another 31 days of game-changing, world-revolutionising, riot-causing updates from the guys that brought us Google Buzz.


Keyword relevance and landing page quality becomes more important for Google Adwords
Google +1s arrive on display ads
Bid-per-Call (rather than Bid-per-Click) introduced to Adwords
Google Adwords Express launched for small local businesses in the UK
Mobile ads now in apps

Your PPC Account: Why You’re Not in Control


WARNING: This is a controversial post… so enjoy it.
Pay-per-click advertising is often thought of as a numbers game, and in fact it’s rarely thought of as advertising. But it’s the same old-fashioned advertising we’ve always had, just with a little more sophisticated reporting. However, this reporting is a double-edged sword and [...]

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PPC Roundup – August 2011

Study: Search ads drive 89% incremental traffic
MSN adCenter Desktop upgraded
Adwords Editor upgraded too
Facebook allows users to hide all ads from individual advertisers
Facebook launches ad targeting by topic

PPC keyword research: Building dams and washing dirt

The PPC keywords you’re bidding on (exact match excluded) are pretty much meaningless. They’re not the search queries you’re targeting; they’re only the tools you use to find the search queries. Carefully selecting and testing keywords allows you to appear for and find data on these new search queries, like pouring water over a dirty surface and making the search queries visible underneath.

Adwords is CPM: Why CPC doesn’t mean free impressions

The cost an Adword’s Advertiser pays may be laid out on the bill as technically paying on a Cost Per Click basis, but in truth Adwords is cleverly setup so advertisers are actually paying on a CPM (Cost Per Thousand) basis. This is important for Advertisers to understand as CPC can seem like a no-lose situation, [...]

Visible Quality Score A Tale of Two Cities

Time to get a bit geeky about PPC! This isn’t client related but just an interesting insight into what happens when you read between the lines of Google Adwords. Although Quality Score is the magic number in calculating an ad’s position and CPC, the quality score we see can’t be relied upon to make important judgements. In fact, [...]

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PPC Roundup – June 2011

 

MSN adCenter gets an upgrade!
Another round of upgrades this month, including radius based geo-targeting options, colour coded flag alerts in the interface to notify the account manager of things needing their attention and the desktop tool now has more ways to review Quality Score data and improve budget calculations. Full article here.
 
Adwords Interest Categories [...]

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PPC Roundup – May 2011

Not just about Google, other stuff happened in the world of PPC last month too! (Though it is mainly Google).
 
Adwords domain names now in headlines
Only the domain (without the www) will show, if the headline already contains the domain it won’t show twice and the maximum headline length including the domain and the first description [...]


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