Attacat Tim | Attacat of Edinburgh - Part 2
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And Action! The first two chapters of our free marketing training course are live

Eeek! Attacat release the first two chapters of our free training resource into the wild…

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A strengthening ecosystem: Why the latest investment in Skyscanner is such big news for Edinburgh

(This is more a personal post than an Attacat post (though there is more of a link than might first seem obvious))
I don’t move in investment circles so I’m not qualified to comment on the

It's not Website + SEO + PPC + CRO + Social Media

Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering […]

signet library

Turing Festival Review #turingfest

This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.

Media-Breakfast book now

How to transform your marketing using ‘Free': #nmbrek June

What to expect at this June’s New Media Breakfast.

fathers-day

The “junk mail” bar is about to be raised and Apple is treading dangerously?

Earlier in the week I received the latest sales email from Apple.  The theme? “Fathers day is coming up – make his day with an iPad”.  Something felt rather familiar about it.
Ah yes, I’d seen the same email on mother’s day too. And it was just as uninspiring then.
And the difference is?
version 1

Stop Search

Doing Search? “Stop it – it’s not clever”

In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.

gocardless mandate screen

Direct Debit now spoken here

A very quick post to say that we can now accept direct debit thanks to the hopelessly easy to use GoCardless.

Guinea pigs wanted for Internet marketing training day – 12 February 2013

Attacat are running a one-day course on Internet marketing on the 12 February on a first-come first-served basis. Get in touch now for more information and to reserve your place!

100k marketing budget

2013 Marketing Budget: £100k to spend – what would you do with it?

Every business will have a different answer to this question and I suspect even within businesses there would be many different answers and approaches. I’d love to hear what you would do with £100k but to kick things off, here’s how I’m proposing to spend £100k+ in 2013.


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