Attacat Tim | Attacat of Edinburgh - Part 2
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The Attacat BrainAuthor Archive

fathers-day

The “junk mail” bar is about to be raised and Apple is treading dangerously?

Earlier in the week I received the latest sales email from Apple.  The theme? “Fathers day is coming up – make his day with an iPad”.  Something felt rather familiar about it.
Ah yes, I’d seen the same email on mother’s day too. And it was just as uninspiring then.
And the difference is?
version 1

Stop Search

Doing Search? “Stop it – it’s not clever”

In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.

gocardless mandate screen

Direct Debit now spoken here

A very quick post to say that we can now accept direct debit thanks to the hopelessly easy to use GoCardless.

Guinea pigs wanted for Internet marketing training day – 12 February 2013

Attacat are running a one-day course on Internet marketing on the 12 February on a first-come first-served basis. Get in touch now for more information and to reserve your place!

100k marketing budget

2013 Marketing Budget: £100k to spend – what would you do with it?

Every business will have a different answer to this question and I suspect even within businesses there would be many different answers and approaches. I’d love to hear what you would do with £100k but to kick things off, here’s how I’m proposing to spend £100k+ in 2013.

Link Disavow Tool: Steer clear for three years

I’ve just been asked my opinion on the new Google Link Disavow tool so thought I would share my thoughts.

It was many years before Google Webmaster Tools became sufficiently good to merit engaging with.  Prior to that it was a case of “don’t let Google know you are interested in SEO”.
With [...]

Milking It! 5 graduate roles available at Attacat

We’ve got not 1, 2 or even 3 jobs available.  In fact we aren’t even stopping at 4. No. We have 5 whole lovely jobs available right now for bright, easy to get on with graduates.  Yes we did say 5.
UPDATES
15/10/2012 Revised closing dates announced:
Software developer – 28th October
Graphic Designer – Closed
Internet Marketing (PPC) – [...]

Changing of the Guard: Attacat Ben to become…well…Ben

Nearly 4 years ago I took one the biggest business decision of my career to date. I decided it was time for someone else to lead the growth of Attacat. That someone was Ben Rogers. It turns out it was one of the best decisions I ever made. Letting go (to [...]

Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?

“What the flip does that have to do with online marketing?” you may ask…

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HTML Primer: Learn HTML in 2 and a half minutes

At the New Media Breakfast this morning I sought to encourage the attendees to learn a tiny bit of HTML as it is a skill that has stood me in good stead for 14 years.
Knowing how to tweak blog posts for example or add a little formatting or links when you post in a forum [...]


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