Attacat Tim | Attacat of Edinburgh - Part 2
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The Attacat BrainAuthor Archive

Robotics Lecture at Edinburgh Uni

Future: Robotics in Marketing

Yesterday Edinburgh University launched a new “Centre for Robotics” as part of its flagship Informatics school.
I was tempted along to the inaugural lecture simply because of my love of all things tech. However I also have a gut instinct that robotics will play a role in marketing at some point in the future.
My flawed theory […]

rugby store 15 percent off celebrating 15 years of being online

We would like to wish long-time client a very happy 15th birthday (and a massive thanks for working with us for the last 8 of those!).

 (and they are celebrating with a 15% off sale this weekend)
Jon and I were […]

New Media Breakfast

SEO in 2014: What business owners need to know in today’s world – Preview

You’ve probably heard lot of chat about how SEO has changed dramatically over the past few years and some even claim that SEO is in fact dead which is a bit dramatic if you ask me.

Attacat Training Site

And Action! The first two chapters of our free marketing training course are live

Eeek! Attacat release the first two chapters of our free training resource into the wild…


A strengthening ecosystem: Why the latest investment in Skyscanner is such big news for Edinburgh

(This is more a personal post than an Attacat post (though there is more of a link than might first seem obvious))
I don’t move in investment circles so I’m not qualified to comment on the

It's not Website + SEO + PPC + CRO + Social Media

Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering […]

signet library

Turing Festival Review #turingfest

This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.

Media-Breakfast book now

How to transform your marketing using ‘Free': #nmbrek June

What to expect at this June’s New Media Breakfast.


The “junk mail” bar is about to be raised and Apple is treading dangerously?

Earlier in the week I received the latest sales email from Apple.  The theme? “Fathers day is coming up – make his day with an iPad”.  Something felt rather familiar about it.
Ah yes, I’d seen the same email on mother’s day too. And it was just as uninspiring then.
And the difference is?
version 1

Stop Search

Doing Search? “Stop it – it’s not clever”

In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.

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