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The Attacat BrainAuthor Archive

Cookie Directive: Does our cookie warning triangle comply with the law?

With just over a day to go until the ICO (the UK cookie police) begin to enforce the Cookie Directive, I remain confused, despite having carefully studied the initial guidelines and the updated version, as to whether our proposed solution of a warning triangle on every page of our site goes far enough or not. What about when you’re using banner ads, remarketing cookies, or share buttons?

What we do know though is that it is going further than many well-known brands, even if any lawyer would be likely to say that our solution does not go far enough…so what consent mechanisms are you adopting?

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March SEO Roundup: how search evolved in March 2012

When I sat down at the end of February to write an SEO roundup, the subject matter really didn’t inspire.  Some posts just don’t deserve a publish button. March on the other hand was full of intrigue with promise of more change on the horizon.
Blog network armageddon
Before you read this as Google penalising blogs, please don’t.  [...]

scallops

SEO Roundup: How SEO evolved in January 2012

December 2011 may have been pretty uneventful month in search but the history of SEO will certainly remember January 2012.
Google+ or bust
Just when we had thought Google Plus was going the same way as Google’s previous attempts to create a social network, Google has shown it intends to bet the crown jewels on [...]

A simple tip for getting useful rank data out of Google Webmaster Tools

And the tip is: use the filter button.  (Not sure if “simple” applies to the tip or me).

Google Webmaster Tools rank data was useless
I’ve long dismissed the rank data in Google Webmaster Tools’ (GWT) top query report as being useless.
I didn’t bother to digging into Google’s rank number [...]

SEO Roundup: How SEO evolved in November 2011

search changed by 35% in november.
Or was that 6%?
Google have been stepping up their efforts to communicate changes to webmasters. We’ve seen them give us heads up of forthcoming changes (so called “weather reports”), we’ve seen them quantify the impact of some changes (see fresh content commentary below), and now we’ve even seen them start [...]

10 uses for QR codes

QR Codes: Three contrasting infographics

The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes.  These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]

Email Marketing Presentation:Kiril and David to present at the New Media Breakfast #nmbrek

Continuing the tradition of the @attacats presenting at the ever popular New Media Breakfasts, I am pleased to say that @attacat_kiril and @attacat_david will be presenting in Glasgow on the 25th of November and in Edinburgh on the 12th January.
You can book now for Glasgow. [...]

Google Trends

The Power of Creating your own Keywords: The case of Inbound Marketing and Rapid Growth Optimisation.

Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]

Edinburgh - 22:27 [July 07th]

#nmbrek #edinburgh: 30 reasons to attend the September Edinburgh New Media Breakfast

Self promotion is very uncomfortable however you look at it, but equally it’s nice to bathe in a glowing feeling sometimes too, especially after a hiccup.
There’s no show without Punch
Gordon White and I have been presenting a good number of the monthly New Media Breakfasts recently. (Too many probably as it [...]

Linkbait Generator

#NMBrek: 7 ways men use the New Media Breakfasts to get laid

I’m just working with @gordonwhite on finalising our presentation for tomorrow morning’s Glasgow New Media Breakfast (repeats in Edinburgh on Thursday 15th September).
The topic is “Content is King” of which the core content is “35 versatile content ideas to power up your business’ social media”.
We are also showcasing a couple of [...]


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