Attacat Tim | Attacat of Edinburgh - Part 3
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The Attacat BrainAuthor Archive

Changing of the Guard: Attacat Ben to become…well…Ben

Nearly 4 years ago I took one the biggest business decision of my career to date. I decided it was time for someone else to lead the growth of Attacat. That someone was Ben Rogers. It turns out it was one of the best decisions I ever made. Letting go (to some […]

Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?

“What the flip does that have to do with online marketing?” you may ask…

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HTML Primer: Learn HTML in 2 and a half minutes

At the New Media Breakfast this morning I sought to encourage the attendees to learn a tiny bit of HTML as it is a skill that has stood me in good stead for 14 years.
Knowing how to tweak blog posts for example or add a little formatting or links when you post in a forum […]

Battling it out: Search Engine Optimisation vs Social Media

Wouldn’t it be nice to have a battle between social media and SEO? After all search engine optimisation (SEO), according to some, is dead and social media is still seen by many as pretty sexy even if it is becoming a bit more Cindy Crawford than Cheryl Cole?

Well actually no, there is no battle. Not really anyway :)

Analytics cookies: The ICO are going to do their damndest to turn a blind eye

(Viewing this article, as with any page on the Attacat site, means you now have a pile more cookies on your computer. Excite yourself with fascinating insights about this here)
Being what is probably the only 2012 weekend of really good Scottish weather, who could think of anything more fitting to do […]

New Cookie Tool: Just in time for the enforcement deadline!

With just a day to go until the cookie law “enforcement day”, the new version of our cookie audit tool is now live. Please take it for a spin!

The tool now:

recognises more cookies
automatically creates a custom “Cookie Information Page” for your site (see

Cookie Directive: Does our cookie warning triangle comply with the law?

With just over a day to go until the ICO (the UK cookie police) begin to enforce the Cookie Directive, I remain confused, despite having carefully studied the initial guidelines and the updated version, as to whether our proposed solution of a warning triangle on every page of our site goes far enough or not. What about when you’re using banner ads, remarketing cookies, or share buttons?

What we do know though is that it is going further than many well-known brands, even if any lawyer would be likely to say that our solution does not go far enough…so what consent mechanisms are you adopting?

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March SEO Roundup: how search evolved in March 2012

When I sat down at the end of February to write an SEO roundup, the subject matter really didn’t inspire.  Some posts just don’t deserve a publish button. March on the other hand was full of intrigue with promise of more change on the horizon.
Blog network armageddon
Before you read this as Google penalising blogs, please don’t.  […]

scallops

SEO Roundup: How SEO evolved in January 2012

December 2011 may have been pretty uneventful month in search but the history of SEO will certainly remember January 2012.
Google+ or bust
Just when we had thought Google Plus was going the same way as Google’s previous attempts to create a social network, Google has shown it intends to bet the crown jewels on making […]

A simple tip for getting useful rank data out of Google Webmaster Tools

And the tip is: use the filter button.  (Not sure if “simple” applies to the tip or me).

Google Webmaster Tools rank data was useless
I’ve long dismissed the rank data in Google Webmaster Tools’ (GWT) top query report as being useless.
I didn’t bother to digging into Google’s rank number methodology […]


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