Business phone number legislation change: A simple explanation
You’ve undoubtedly been made aware of the upcoming rule changes to the advertisement of service phone numbers (those that start with 084, 087, 09 or 118).
We’ve been inundated with related information and have found ourselves saying “and what is it you actually want us to do to comply?”. Instead of indulging an instinct to shrug the shoulders and move on to other tasks, we decided to distill this information down to its simplest possible form (for you, of course).
Be prepared for the rule changes regarding the display of service numbers
If you are still using 084, 087, 09 or 118 numbers, from the first of July you’ll need to add the snappy (ahem) “Calls cost Xp per minute plus your phone company’s access charge” to phone numbers on your website (and where ever else they appear).
If you are using these numbers, you’ve got two choices:
1. Change them to geographic (e.g. 0131) or toll-free numbers (0800 or 0808); or
2. Plaster your site with notices (personally, we prefer the first option!)
If you absolutely, positively need more detailed information, we recommend perusing the information supplied by UK calling.
Furthermore, if you use phone tracking on your website, it’s possible you’ve forgotten that you actually do use these numbers. We’d suggest logging into your phone tracking system to find out what numbers you are using in order to take the necessary action.
If you’d like to discuss these changes in more detail, please don’t hesitate to get in touch or leave a comment below.
Stay tuned for more upcoming additions to the Attacat Brain.