Website analytics is about understanding both qualitative and quantitative data. While many are aware of Google Analytics as a tool, we use a variety of other data gathering tools to gain actionable insights. Expect blog posts on analytics tools, strategies, tips and industry observations.
In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff.
Internet marketing will always operate under severe content limitations, [...]
oooo – look a shiny new Google URL builder template, can I download it? Yes you can…
UVP - That’s probably the most common combination of 3 letters in almost every conversion optimisation publication. It’s also one of the strongest influencers in any CRO framework or formula.
In the Marketing Experiments’ ”Conversion Sequence heuristic” value proposition is considered the second most important factor:
Alternatively, the “L.I.F.T.” model by
We found a blog post thief – not even the slightest bit of credit for either of the 2 posts they stole! Luckily we still host the images…
It’s been almost a year since Amazon Checkout has ruled out in the UK but strangely enough is still hardly used by our E-commerce players. For sure, i don’t have any precise data on the usage within the industry (any links are highly welcome) but based on a simple old school observation technique we can conclude that it’s not even close to the results it was expected to reach. How many UK Ecom sites using amazon checkout you actually saw? Then compare that to the Paypal or Worldpay.
And the tip is: use the filter button. (Not sure if “simple” applies to the tip or me).
Google Webmaster Tools rank data was useless
I’ve long dismissed the rank data in Google Webmaster Tools’ (GWT) top query report as being useless.
I didn’t bother to digging into Google’s rank number methodology as I just assumed [...]
Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.
Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still using old [...]
Following Google’s implementation of secure SSL search for logged in queries we’re now not provided keyword and other valuable data in Google Analytics – damn and blast! In an attempt to counter this slightly, Econsultancy have come up with an interesting Analytics ‘hack’ using advanced filters of the data.
The hack essentially replaces [...]
The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes. These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes them ideal [...]
Topics this month:
Introducing Flow Visualisation
New Integrations
Multi-channel Funnels
Sliding Deck
Holy Cow!!!1
Anxiety
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