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The Attacat BrainArchive for the ‘ Analytics ’ Category

Website analytics is about understanding both qualitative and quantitative data. While many are aware of Google Analytics as a tool, we use a variety of other data gathering tools to gain actionable insights. Expect blog posts on analytics tools, strategies, tips and industry observations.

tag-manager-screengrab

Google Tag Manager: Why we like it (and why you might too!)

Google Tag Manager has been around since October 2012 letting you “Add or update your website tags and mobile applications, easily and for free, whenever you want, without bugging the IT folks.”

google-tag-manager

Google Tag Manager

Warning: geeky technical post!

Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.

andew-burnett

Digital 2013: Workshop 5 Gaining attention in a crowded space

The live blog from Workshop Five of Digital 2013 at the SECC in Glasgow on the 25th April 2013.

Amber

Landing Page Optimisation Edinburgh Restaurants

Unfortunately, it’s been a while since our last landing page optimisation review so today I want to continue our series with another example. Previously we covered plenty of various industries from laser eye surgery to office furniture so today I want to try something more local – Edinburgh Restaurants.

Complying or Not? 16 brands and their approaches to the EU cookie directive

2 days on from the beginning of the enforcement of the EU cookie law, and 4 days on from them being ‘watered down‘ (to include implied consent as [...]

Analytics cookies: The ICO are going to do their damndest to turn a blind eye

(Viewing this article, as with any page on the Attacat site, means you now have a pile more cookies on your computer. Excite yourself with fascinating insights about this here)
Being what is probably the only 2012 weekend of really good Scottish weather, who could think of anything more fitting to [...]

Cookie Directive: Does our cookie warning triangle comply with the law?

With just over a day to go until the ICO (the UK cookie police) begin to enforce the Cookie Directive, I remain confused, despite having carefully studied the initial guidelines and the updated version, as to whether our proposed solution of a warning triangle on every page of our site goes far enough or not. What about when you’re using banner ads, remarketing cookies, or share buttons?

What we do know though is that it is going further than many well-known brands, even if any lawyer would be likely to say that our solution does not go far enough…so what consent mechanisms are you adopting?

Unique Value Proposition P.2 From many to few

In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff.
Internet marketing will always operate under severe content limitations, [...]

Google Analytics Hacks

Google URL Builder Template – the Attacat version ;)

oooo – look a shiny new Google URL builder template, can I download it? Yes you can…

Unique Value Proposition P.1 Where do I start?

The first part of the series covering the process of both developing and formulating strong Unique Value Proposition


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