Analytics | Attacat of Edinburgh - Part 2
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The Attacat BrainArchive for the ‘ Analytics ’ Category

Website analytics is about understanding both qualitative and quantitative data. While many are aware of Google Analytics as a tool, we use a variety of other data gathering tools to gain actionable insights. Expect blog posts on analytics tools, strategies, tips and industry observations.

There’s a blog post thief about: bring out your memes!

We found a blog post thief – not even the slightest bit of credit for either of the 2 posts they stole! Luckily we still host the images…

Checkout by Amazon: To use or not to use

It’s been almost a year since Amazon Checkout has ruled out in the UK but strangely enough is still hardly used by our E-commerce players. For sure, i don’t have any precise data on the usage within the industry (any links are highly welcome) but based on a simple old school observation technique we can conclude that it’s not even close to the results it was expected to reach. How many UK Ecom sites using amazon checkout you actually saw? Then compare that to the Paypal or Worldpay.

A simple tip for getting useful rank data out of Google Webmaster Tools

And the tip is: use the filter button.  (Not sure if “simple” applies to the tip or me).

Google Webmaster Tools rank data was useless
I’ve long dismissed the rank data in Google Webmaster Tools’ (GWT) top query report as being useless.
I didn’t bother to digging into Google’s rank number [...]

Conversion Rate Optimisation Roundup –November 2011

Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.

Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still [...]

not provided analytics

LINK: Steal ‘not provided’ data back from Google

Following Google’s implementation of secure SSL search for logged in queries we’re now not provided keyword and other valuable data in Google Analytics – damn and blast! In an attempt to counter this slightly, Econsultancy have come up with an interesting Analytics ‘hack’ using advanced filters of the [...]

10 uses for QR codes

QR Codes: Three contrasting infographics

The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes.  These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]

Web Analytics & Conversion Rate Optimisation Roundup – October 2011

Topics this month:
Introducing Flow Visualisation
New Integrations
Multi-channel Funnels
Sliding Deck
Holy Cow!!!1
Anxiety

九月份关键词云图

“not provided” : the new organic keyword in Google Analytics

“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…

LINK: Tracking the KPIs of social media

Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.

Fold & Scrolling Internet Marketing MythBusters

The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:

Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones


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