Share This“not provided” : the new organic keyword in Google Analytics
“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…
LINK: Tracking the KPIs of social media
Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.
Fold & Scrolling Internet Marketing MythBusters
The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones
Organic Click Through Rates: Study me this, Study me that
Click through rates on the first page of Google eh? Looking for a definitive answer – you’ve come to the wrong place! The results are in: survey says – we’re not quite sure…
Goodbye WordPress Plugin: All in One Webmaster
If you’re looking for the All in One Webmaster plugin for WordPress and can’t find it – you’ve come to the right place. Having previously recommended the All in One Webmaster for all WordPress sites, I’ve now realised that this has disappeared for some reason. There are rumours that the developer added a [...]
Clickstream Whitepaper: the online purchase path
Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
Form Optimisation Guide Part 2 – Lead Generation Form
In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part
Email Marketing Roundup – July 2011
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective marketing [...]
Web Analytics & Conversion Rate Optimisation Roundup – July 2011
All major things happened in June brought right to your door:
Tracking social actions with Google Analytics (GA)
Basic email marketing metrics
GA cheetsheet
New features in GA
Site search
Redesigning homepage
Ecommerce infographics
Web Analytics & Conversion Rate Optimisation June Roundup
All major things happened in June brought right to your door:
Google Analytics News & Resources
A bit of Social Analytics
Usual list of good CRO read
And an infographic about mobile web
See Attacat on
