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Conversion Rate Optimisation Roundup –November 2011
Google Analytics team continues to work realy hard so they can deliver us all these wonderful updates on almost a daily basis.
Finally
It’s been quite a while since the new interface and we finally got our email scheduler and PDF export back. That was the only reason so many analysts were still [...]
LINK: Steal ‘not provided’ data back from Google
Following Google’s implementation of secure SSL search for logged in queries we’re now not provided keyword and other valuable data in Google Analytics – damn and blast! In an attempt to counter this slightly, Econsultancy have come up with an interesting Analytics ‘hack’ using advanced filters of the [...]
QR Codes: Three contrasting infographics
The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes. These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]
Web Analytics & Conversion Rate Optimisation Roundup – October 2011
Topics this month:
Introducing Flow Visualisation
New Integrations
Multi-channel Funnels
Sliding Deck
Holy Cow!!!1
Anxiety
“not provided” : the new organic keyword in Google Analytics
“not provided” – could this be your biggest organic referring keyword soon? Google have moved the goal posts again – time for us to find a way around these changes…
LINK: Tracking the KPIs of social media
Enjoy this excellent and pretty extensive post on social media metrics from the pin-up of online marketing, Rand Fishkin.
Fold & Scrolling Internet Marketing MythBusters
The internet marketing industry is full of shysters. This is not really a discussion starter – it’s a fact. During this series I want to talk about the quite popular myths in my favourite area of CRO. Today we address:
Myth 1 – The fold
Myth 2 – Users don’t scroll
Myth 3 – Content on long pages is less likely to be seen than on short ones
Organic Click Through Rates: Study me this, Study me that
Click through rates on the first page of Google eh? Looking for a definitive answer – you’ve come to the wrong place! The results are in: survey says – we’re not quite sure…
Goodbye WordPress Plugin: All in One Webmaster
If you’re looking for the All in One Webmaster plugin for WordPress and can’t find it – you’ve come to the right place. Having previously recommended the All in One Webmaster for all WordPress sites, I’ve now realised that this has disappeared for some reason. There are rumours that the developer added a [...]
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