Analytics | Attacat of Edinburgh - Part 3
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The Attacat BrainArchive for the ‘ Analytics ’ Category

Website analytics is about understanding both qualitative and quantitative data. While many are aware of Google Analytics as a tool, we use a variety of other data gathering tools to gain actionable insights. Expect blog posts on analytics tools, strategies, tips and industry observations.

Organic Click Through Rates: Study me this, Study me that

Click through rates on the first page of Google eh? Looking for a definitive answer – you’ve come to the wrong place! The results are in: survey says – we’re not quite sure…

Seepage!

Goodbye WordPress Plugin: All in One Webmaster

If you’re looking for the All in One Webmaster plugin for WordPress and can’t find it – you’ve come to the right place. Having previously recommended the All in One Webmaster for all WordPress sites, I’ve now realised that this has disappeared for some reason. There are rumours that the developer added a [...]

Clickstream Whitepaper: the online purchase path

Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.

Web Forms Dilemma

Form Optimisation Guide Part 2 – Lead Generation Form

In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part

Popular email clients June 2011 from Campaign Monitor

Email Marketing Roundup – July 2011

 
Metrics
First up, New Media Marketing this month published a summary report of 2011 email marketing metrics. There are some interesting numbers in here with the happy headline being that they have found nothing to suggest that email is anything other than the most efficient and cost effective [...]

Haley's Comet

Web Analytics & Conversion Rate Optimisation Roundup – July 2011

All major things happened in June brought right to your door:

Tracking social actions with Google Analytics (GA)

Basic email marketing metrics

GA cheetsheet

New features in GA

Site search

Redesigning homepage

Ecommerce infographics

Spin for me

Web Analytics & Conversion Rate Optimisation June Roundup

All major things happened in June brought right to your door:

Google Analytics News & Resources

A bit of Social Analytics

Usual list of good CRO read

And an infographic about mobile web

Round-up

Web Analytics & Conversion Rate Optimisation May Roundup

All major things happened in May brought right to your door:

April GA Issues
Web Analytics TV
GA Custom Variables
Site Speed Report
Feedback Tools
And a lot more…

pick up the conversation in 354 days

Crumbled? Will the 12 months grace kill the EU Cookies Directive?

The EU Cookie Directive entered a new period of farce last week.  One day before we were all supposed to have our websites under control, the Information Commissioner’s Office has decided to give website owners 12 months to get their house in order and government minister Ed Vaizey has challenged some of the key [...]

Deep cookie thoughts

Consensual Sets: Does getting consent for cookies have to be all that onerous?

(Update 27th May 2011 – The ICO are giving a 12 months grace period. Various comments seem to confirm the views I set out below – I’ll blog about it in due course)
(Update 22 May 2012 – As the 12 month’s grace period comes to an end I am increasingly concerned that the view explained [...]


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