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The Attacat BrainArchive for the ‘ Analytics ’ Category

Website analytics is about understanding both qualitative and quantitative data. While many are aware of Google Analytics as a tool, we use a variety of other data gathering tools to gain actionable insights. Expect blog posts on analytics tools, strategies, tips and industry observations.

got breakfast? [explored #148]

Are you ready for the new cookie directive coming into force in 6 days time?

Are you ready for the new cookie directive coming into force in 6 days time?
Certainly I’m not!
Did you even know that from next Wednesday (25th of May 2011) it will be a legal requirement to get consent from your website visitors to use cookies? Heck, do you even know what cookies are? You wouldn’t be [...]

Presentation Converting you to CRO, #nmbrek Edinburgh


As promised, here are the slides and some useful links from my presentation.
Converting you to CRO

View more presentations from Attacat Internet Marketing.
And some links to tools mentioned in presentation
Data Visualisation
Juice Analytics – Keyword data visualisation
Paditrack - Fascinating opportunities for [...]

Newseum: Do You Trust Blogs?

Online Surveys: 4 tips on how to waste a budget

Online surveys have become one of the must-have tools for any marketer working to increase conversion rates or improve user experience. As brilliantly noted by Avinash Kaushik: while traditional analytics are extremely good at answering ‘What is going on?’, online surveys (as a part of user voice/feedback tactic) are responsible for answering ‘why is it happening?’ (not a quote, just a personal interpretation).

I’ve stumbled upon a survey highlighting 4 issues I had thought were easy to avoid for everybody. Perhaps the pitfalls are not so obvious…

Landing Page Optimisation: Attacat SEO page

This is the first of hopefully many landing page optimisation posts allowing me to share my bit of expertise and motivate you to have a more in depth critical look towards your landing pages.

I am a true believer of the never stopping optimisation process, continually looking for improvement insights combined with a regular testing. In order to strengthen this point, there is no better place to start than our own website…

Google Analytics v2.0

Tracking more than just pages with Google Analytics

A long overdue blog post!  The modifications below will enable you to track email links, document downloads & outbound links on your site with Google Analytics.  There are other ways to do this (such as using Event Tracking) but this is the simplest way & can be then used to add goals into your Google Analytics profiles.
Please note: [...]

keep out

Online User Testing | 5 reasons to avoid it

Online user testing solutions like Usertesting.com became incredibly popular during last couple of years. Providing fast and easy to set up test platform, it’s not a surprise they’ve got included into regularly used set of tools for both CRO agencies, international web enterprises and thousands of small companies.

So why might online user testing not be right for you?

Web Forms Dilemma

Form Optimisation Guide Part 1 – Email Capturing Form

Internet marketing blogs went crazy recently with CRO case studies and examples of tiny changes influencing serious raise in conversion rate. You can easily find examples where buttons, navigation, special offers, testimonials and lot’s of other elements boosting conversion rate of various websites. Web forms, on the other hand, are usually extremely underrated.

£20 Holograms

4 conversion rate optimisation tips: Increase your average order value

With plenty predicting that 2011 will be a year of Conversion Rate Optimisation we definitely think we’re looking forward to providing you with valuable insights towards increasing the conversion rate of your online channels this year. Our first topic doesn’t get much ‘buzz’ – it’s average order value (AOV), and basic tactics and methods for increasing this metric.

Analytics Revenue

LINK: How to give your Analytics goals monetary value

Avinash, the Analytics man has done it again with this fine article on identifying website goal monetary values.  Don’t be put off by the intro, there is a lot more than the usual “set goals or wither” that the opening remarks might suggest.
Read article

The article [...]

LINK: 37 Takeaways from SEOmoz Master Class in Bulgaria

Bulgaria’s top SEOs settled in–mildly skeptical yet very eager to listen to and challenge the SEO ambassador they’d seen on countless Whiteboard Fridays. Rand was ready, though, and he delivered.

In the 3-hour marathon session (broken up by a brief 10-minute break), we drank SEO from the fire-hose. No important topic was left uncovered. So, to the takeaways already…


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