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The Attacat BrainArchive for the ‘ Analytics ’ Category

Website analytics is about understanding both qualitative and quantitative data. While many are aware of Google Analytics as a tool, we use a variety of other data gathering tools to gain actionable insights. Expect blog posts on analytics tools, strategies, tips and industry observations.

LINK: 37 Takeaways from SEOmoz Master Class in Bulgaria

Bulgaria’s top SEOs settled in–mildly skeptical yet very eager to listen to and challenge the SEO ambassador they’d seen on countless Whiteboard Fridays. Rand was ready, though, and he delivered.

In the 3-hour marathon session (broken up by a brief 10-minute break), we drank SEO from the fire-hose. No important topic was left uncovered. So, to the takeaways already…

The 3 new Attacats

Full House @ Attacat: 3 new recruits join the team!

3 new recruits, office getting too small!

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SEO, Blogging & Google Analytics: JCiEdinburgh – Social Media Academy Seminar

Google Analytics & SEO (focussed more around blogging) given to the Junior Chamber International (Edinburgh)

Google Analytics v2.0

Google Analytics Presentation: Actionable Insights with Google Analytics

I recently gave a short talk on Google Analytics to members of the Edinburgh Chamber of Commerce, entitled “Actionable Insights with Google Analytics”.  The slides are embedded below – if you need any additional information or were at the presentation and have any follow up questions please do not hesitate to get in touch with me.

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Checklist – New Site Launch: the basics

So then, you’ve decided it’s time to take the plunge & get a new website.  The old one wasn’t working for you (this assumes you’ve been testing and making improvements over the years - quite often spending money on website testing is going to give you better bang for your buck than a full re-design).
Before you head off think about a [...]

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2 new jobs with Attacat Internet Marketing

2 Job Vacancies: (entry level) Internet Marketing Account Executive & (experienced) Internet Marketing Account Manager. Apply within!

Ever wonder how customers browse your website? see with ClickTale

ClickTale: Real Time Tracking of Website Interactions Result

At last month’s Analytics New Media Breakfast at the Tower Restaurant in Edinburgh an interesting question about the privacy aspect of using ClickTale was asked.
The Power of ClickTale

ClickTale is a tool that allows website owners to “watch” users as they are interacting with their websites in real time. It compliments

Hootsuite Tweetdeck Review

Hootsuite 5 vs Tweetdeck: The review battle!

Hootsuite caused a bit of a stir last week by dropping out for an hour or two and coming back ‘bigger and better’ with Hootsuite 5. Using HTML5 and integrating geo-tweets, additional themes, improved Facebook options and Google Analytics they’re making a strong play to be the top Twitter aggregator in the market, but how do they compare to old favourite TweetDeck?

Attacat Analytics Charachter

Analytics Homework: The 5 tasks given to participants at New Media Breakfast

Attacat Ben was talking this morning at the Glasgow New Media Breakfast on his pet topic of Google Analytics.  (The presentation will be repeated in Edinburgh next week)
Ben set the attendees five bits of home work that they could do today to make changes that will improve [...]

SEO Boy

Edinburgh E-Business Week 2010

It may be a bit much to brand it as a highlight, but back in the mid 90s Edinburgh E-Business Week was quite a key part of the Edinburgh web scene calendar.
After a break of a few years our European cousins have seen fit to support the re-introduction of the week.  Just like the old [...]


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