The way many organisations plan their online presence today still looks something like this: Interactions on all channels have the sole purpose of pointing prospects back to the company website, driving them through the funnel in just one location. But if prospects are happy where they are, why are we so insistent on […]
Latest thoughts in: Conversion Optimisation
Recently we’ve been shopping for a more comprehensive heat mapping tool. Historically we’ve used CrazyEgg which has done the job quite nicely but following a few issues over the past few months we’ve started looking elsewhere.
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