Conversion Optimisation | Attacat of Edinburgh
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The Attacat BrainArchive for the ‘ Conversion Optimisation ’ Category

Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.

crazy egg

Heat Map Your Way to More Conversions

Recently we’ve been shopping for a more comprehensive heat mapping tool. Historically we’ve used CrazyEgg which has done the job quite nicely but following a few issues over the past few months we’ve started looking elsewhere.

keep measuring and testing headlines

Quickly revolutionise website appeal with tasty headlines

Quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Why aren’t you properly using transparency, conciseness, emotion and user feedback?

Gamification skecth

Games and Gamification for Marketing: Event roundup and why it’s interesting

In mid-January I attended a Creative Edinburgh/IPA event on the subject of games and gamification in marketing.
The most insightful question of the evening in my opinion came from Andrew Burnett and was along the lines of:
Are we putting too much emphasis on games, and not enough on gamification?
Are we therefore risking getting [...]

Woman lying on lots of digital devices to portray the device agnosic web

Build Your Site Right For Any Device: Eight usability lessons to remember for site builds

Eight key usability lessons to factor into site builds: my notes on device agnostic web ninja Orde Saunders’ recent ProductTank talk.

Video Landing Pages: The impact of using video

I’m definitely not the first to write about the impact of using video on your landing page, and I won’t be the last. However I’m hoping that you can find something of interest from my experiences and at worst pass some time…I’ve set the bar too high haven’t I? So, what makes a good video on your site?

Unique Value Proposition P.3 Is that really appealing?

This is the 3rd and the last part of the UVP development series where we cover the importance of appeal and clarity.

Amber

Landing Page Optimisation Edinburgh Restaurants

Unfortunately, it’s been a while since our last landing page optimisation review so today I want to continue our series with another example. Previously we covered plenty of various industries from laser eye surgery to office furniture so today I want to try something more local – Edinburgh Restaurants.

Landing page optimisation – laser eye surgery

With plenty of new year’s resolutions flying around, Dave and I decided to finally start sharing some landing page reviews with our lovely readers to give you some insight into the things we look for in our conversion rate optimisation work.

I will try to cover something that is quite trendy currently: laser eye surgery websites.

Ultralase
Optimax
Eyestravel

Viking Direct Computer Desks

Landing Page Optimisation: Office furniture

The conversion rate optimisation team at Attacat are going to be bringing you a series of regular posts looking at the landing pages of various industries. We’ll conduct a brief review of the various pages and give our thoughts on what’s good and what could be better. Here is post number one!

Unique Value Proposition P.2 From many to few

In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff.
Internet marketing will always operate under severe content limitations, [...]


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