Conversion Optimisation | Attacat of Edinburgh
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The Attacat BrainArchive for the ‘ Conversion Optimisation ’ Category

Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.

Woman lying on lots of digital devices to portray the device agnosic web

Build Your Site Right For Any Device: Eight usability lessons to remember for site builds

Eight key usability lessons to factor into site builds: my notes on device agnostic web ninja Orde Saunders’ recent ProductTank talk.

Video Landing Pages: The impact of using video

I’m definitely not the first to write about the impact of using video on your landing page, and I won’t be the last. However I’m hoping that you can find something of interest from my experiences and at worst pass some time…I’ve set the bar too high haven’t I? So, what makes a good video on your site?

Unique Value Proposition P.3 Is that really appealing?

This is the 3rd and the last part of the UVP development series where we cover the importance of appeal and clarity.

Amber

Landing Page Optimisation Edinburgh Restaurants

Unfortunately, it’s been a while since our last landing page optimisation review so today I want to continue our series with another example. Previously we covered plenty of various industries from laser eye surgery to office furniture so today I want to try something more local – Edinburgh Restaurants.

Landing page optimisation – laser eye surgery

With plenty of new year’s resolutions flying around, Dave and I decided to finally start sharing some landing page reviews with our lovely readers to give you some insight into the things we look for in our conversion rate optimisation work.

I will try to cover something that is quite trendy currently: laser eye surgery websites.

Ultralase
Optimax
Eyestravel

Viking Direct Computer Desks

Landing Page Optimisation: Office furniture

The conversion rate optimisation team at Attacat are going to be bringing you a series of regular posts looking at the landing pages of various industries. We’ll conduct a brief review of the various pages and give our thoughts on what’s good and what could be better. Here is post number one!

Unique Value Proposition P.2 From many to few

In the first part of this mini series I covered the process of generating the insights relevant in order to express your Unique Value Proposition. So at this stage you should have a list of 10-20 value statements provided by your customers and support or sales staff.
Internet marketing will always operate under severe content limitations, [...]

Unique Value Proposition P.1 Where do I start?

The first part of the series covering the process of both developing and formulating strong Unique Value Proposition

Foukou wedding BBQs

New Website Launch – Foukou BBQ

We have recently completed another web project and re-launched the website for Foukou BBQ. Foukou are suppliers of Wedding BBQs and provide catering to all sizes of events. Take a look at the video on their site – guaranteed to make you hungry!
This project included:

Moving the existing site to the WordPress platform
Optimising [...]

Call to action word choice

We’re always interested in the use of language and text in call to action buttons so I’ve had a look at some medium, large and some huge ecommerce sites to see what is currently popular.
What is immediately obvious is that at almost every retailer I looked at, in almost every case the calls began with [...]


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