Conversion Optimisation | Attacat of Edinburgh - Part 4
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The Attacat BrainArchive for the ‘ Conversion Optimisation ’ Category

Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.

Newseum: Do You Trust Blogs?

Online Surveys: 4 tips on how to waste a budget

Online surveys have become one of the must-have tools for any marketer working to increase conversion rates or improve user experience. As brilliantly noted by Avinash Kaushik: while traditional analytics are extremely good at answering ‘What is going on?’, online surveys (as a part of user voice/feedback tactic) are responsible for answering ‘why is it happening?’ (not a quote, just a personal interpretation).

I’ve stumbled upon a survey highlighting 4 issues I had thought were easy to avoid for everybody. Perhaps the pitfalls are not so obvious…

Landing Page Optimisation: Attacat SEO page

This is the first of hopefully many landing page optimisation posts allowing me to share my bit of expertise and motivate you to have a more in depth critical look towards your landing pages.

I am a true believer of the never stopping optimisation process, continually looking for improvement insights combined with a regular testing. In order to strengthen this point, there is no better place to start than our own website…

New Website Launch: InTime Data

Attacat have recently launched the new InTime Data website. InTime Data are one of the UK’s largest survey companies and provide a wide range of both commercial and medical surveys. Attacat specified the website by providing wire-frames and copy writing services as well as managing the web development project for InTime Data.

Website [...]

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Online User Testing | 5 reasons to avoid it

Online user testing solutions like Usertesting.com became incredibly popular during last couple of years. Providing fast and easy to set up test platform, it’s not a surprise they’ve got included into regularly used set of tools for both CRO agencies, international web enterprises and thousands of small companies.

So why might online user testing not be right for you?

Converting you to CRO: Kiril to be let loose on the New Media Breakfast

So it’s official, our very own Kiril is going to be presenting at the New Media Breakfast.  He’s going to be discussing the topic of conversion rate optimisation.

If you’ve been following this blog recently you will know that Kiril has an impressive level of knowledge [...]

Web Forms Dilemma

Form Optimisation Guide Part 1 – Email Capturing Form

Internet marketing blogs went crazy recently with CRO case studies and examples of tiny changes influencing serious raise in conversion rate. You can easily find examples where buttons, navigation, special offers, testimonials and lot’s of other elements boosting conversion rate of various websites. Web forms, on the other hand, are usually extremely underrated.

£20 Holograms

4 conversion rate optimisation tips: Increase your average order value

With plenty predicting that 2011 will be a year of Conversion Rate Optimisation we definitely think we’re looking forward to providing you with valuable insights towards increasing the conversion rate of your online channels this year. Our first topic doesn’t get much ‘buzz’ – it’s average order value (AOV), and basic tactics and methods for increasing this metric.

Anatomy of Wordpress theme

LINK: Tinker with WordPress themes

At Attacat we like Wordpress. It’s good to have a bit of knowledge as to how the themes work so that you can make tiny tweaks if required, and that’s where the chaps at Yoast have helped out by providing a cool infographic that explains the mains ‘chunks’ of a Wordpress theme.

Food Shots

Redesigning your Website? Here’s why you probably shouldn’t be

Improving websites has always been an internet marketing essential and since the arrival of Kiril at Attacat, it’s something we have been focusing on even more. His passion and expertise in what we describe as “conversion rate optimisation” (aka “website thinknig”) has really got my grey matter stirring and changed the [...]

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Video for Business: New Media Breakfast in Glasgow & Edinburgh

This morning’s New Media Breakfast was kicked off by Paul Levinson over video phone from the US.  Paul is the best selling author of New New Media, and he had recorded this piece specially for the breakfast here in Edinburgh and last month in Glasgow. His key points:

easier than ever to get [...]


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