We’ve just recently put together a very quick website for Gavin Walker, Senior Broadcast Journalist with the BBC. Nothing special at the moment (and waiting for more content as usual!) – should be updated over the next few days.
More information […]
Converting you to CRO – the feedback and discussion following Kiril Bunin’s New Media Breakfast presentation in Edinburgh. Please get involved!
Online surveys have become one of the must-have tools for any marketer working to increase conversion rates or improve user experience. As brilliantly noted by Avinash Kaushik: while traditional analytics are extremely good at answering ‘What is going on?’, online surveys (as a part of user voice/feedback tactic) are responsible for answering ‘why is it happening?’ (not a quote, just a personal interpretation).
I’ve stumbled upon a survey highlighting 4 issues I had thought were easy to avoid for everybody. Perhaps the pitfalls are not so obvious…
This is the first of hopefully many landing page optimisation posts allowing me to share my bit of expertise and motivate you to have a more in depth critical look towards your landing pages.
I am a true believer of the never stopping optimisation process, continually looking for improvement insights combined with a regular testing. In order to strengthen this point, there is no better place to start than our own website…
Attacat have recently launched the new InTime Data website. InTime Data are one of the UK’s largest survey companies and provide a wide range of both commercial and medical surveys. Attacat specified the website by providing wire-frames and copy writing services as well as managing the web development project for InTime […]
Online user testing solutions like Usertesting.com became incredibly popular during last couple of years. Providing fast and easy to set up test platform, it’s not a surprise they’ve got included into regularly used set of tools for both CRO agencies, international web enterprises and thousands of small companies.
So why might online user testing not be right for you?
Internet marketing blogs went crazy recently with CRO case studies and examples of tiny changes influencing serious raise in conversion rate. You can easily find examples where buttons, navigation, special offers, testimonials and lot’s of other elements boosting conversion rate of various websites. Web forms, on the other hand, are usually extremely underrated.
With plenty predicting that 2011 will be a year of Conversion Rate Optimisation we definitely think we’re looking forward to providing you with valuable insights towards increasing the conversion rate of your online channels this year. Our first topic doesn’t get much ‘buzz’ – it’s average order value (AOV), and basic tactics and methods for increasing this metric.
The Attacat Team could take your
web presence forward