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The Attacat BrainArchive for the ‘ Conversion Optimisation ’ Category

Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.

NMB Video Blog

Video SEO: Why & how you should do it

The latest New Media Breakfast covered the topic of Video for Business.  As is becoming customary, I was invited to do a short slot on the search engine optimisation (SEO) aspects of the topic.  Here’s what I talked about in relation to SEO & video, both in Glasgow last month and [...]

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User Testing: Hard Won Experience

Reading tips and guides from others can really help with getting to grips with a new process. The most valuable insights, however, come from doing specific tasks hundreds of times, making thousands of mistakes and learning from them. That’s what people usually call “experience”!

The 3 new Attacats

Full House @ Attacat: 3 new recruits join the team!

3 new recruits, office getting too small!

Google TV Logo

Google TV: Sit back and relax

I’ve looked forward to the convergence of the web and TV for a long time (though I’m not looking forward to the arguments over who gets the remote!)

Google TV seems to be the boldest play to date in this direction and as their new “Optimising for Google [...]

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Checklist – New Site Launch: the basics

So then, you’ve decided it’s time to take the plunge & get a new website.  The old one wasn’t working for you (this assumes you’ve been testing and making improvements over the years - quite often spending money on website testing is going to give you better bang for your buck than a full re-design).
Before you head off think about a [...]

The Pope

Pope’s Edinburgh Visit: Traffic info for the Blogging New Media Breakfast

The Edinburgh New Media Breakfast this month coincides with the Pope’s visit to town.
(Tickets & Info about this Breakfast | More about New Media Breakfasts (#NMB))

photo credit: roblisameehan
The Pope has been gracious enough to [...]

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2 new jobs with Attacat Internet Marketing

2 Job Vacancies: (entry level) Internet Marketing Account Executive & (experienced) Internet Marketing Account Manager. Apply within!

You nibble my back, I'll nibble yours

Just Ask: A Way to Get Blog Comments

A cynics view maybe, but there’s more than a grain of truth in this old quote:
Blogging: never has so much been said by so many to so few.
One way people will gauge if your blog is one of the exceptions, is if your posts get comments. But getting people to comment is easier said [...]

Gorilla on a computer

Global Audiences, Usability and Pastries (Part II)

Back on Friday I had the pleasure, along with Attacats Johan and Jon of taking a trip to the lovely Canongate offices of Bunnyfoot for a digital masterclass seminar.
We were treated to 3 hours of expert presentations by 4 of the Bunnyfoot team. The morning was a fundraiser in aid of [...]

Bunnyfoot - usability experts

Accessibility and SEO: Can you say that in the same sentence?

Today, Attcats Jon, David and Johan went down town to attend Bunnyfoot’s Charity Seminar covering topics ranging from Usability, Accessibility, testing and site analytics (all will be covered in the Brain). Besides the insightful talks they are trying to raise money for The CARE Challenge, so if you feel you benefit from this article you might consider adding a generous donation here.


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