Getting people to your website is only half the battle – once there, you need to persuade them to buy. This is Conversion Rate Optimisation in a nutshell: using in-depth data and user testing (aka hard facts) to continuously improve your website’s conversion potential, so that visitors become customers. Expect musings on user testing, landing page optimisation, email marketing, and a generous helping of analytics here and there too.
I’ve looked forward to the convergence of the web and TV for a long time (though I’m not looking forward to the arguments over who gets the remote!)
Google TV seems to be the boldest play to date in this direction and as their new “Optimising for Google [...]
So then, you’ve decided it’s time to take the plunge & get a new website. The old one wasn’t working for you (this assumes you’ve been testing and making improvements over the years - quite often spending money on website testing is going to give you better bang for your buck than a full re-design).
Before you head off think about a [...]
The Edinburgh New Media Breakfast this month coincides with the Pope’s visit to town.
(Tickets & Info about this Breakfast | More about New Media Breakfasts (#NMB))
photo credit: roblisameehan
The Pope has been gracious enough to [...]
2 Job Vacancies: (entry level) Internet Marketing Account Executive & (experienced) Internet Marketing Account Manager. Apply within!
Today, Attcats Jon, David and Johan went down town to attend Bunnyfoot’s Charity Seminar covering topics ranging from Usability, Accessibility, testing and site analytics (all will be covered in the Brain). Besides the insightful talks they are trying to raise money for The CARE Challenge, so if you feel you benefit from this article you might consider adding a generous donation here.
On Friday the 30th of July, a trio of eager Attacatians ventured off to the Bunnyfoot Edinburgh office for a half day seminar on usability based topics. The seminar was designed to raise awareness for Care International UK – if you are interested in making a donation here is the JustGiving page (if anyone from Bunnyfoot is reading this, you’ll see we made a contribution!).
Always at the forefront of SEO, SEOmoz have pulled another stunner of a blog post out of the bag with this article.
7 Cutting Edge Web Design Trends (that Can Actually Improve SEO)
Technology has moved on to the point that it is now possible to create Search Engine Friendly sites that [...]
Page load times have been rumoured to be part of the Google Algorithm for a while now. We see what effect publishing a site onto a Wordpress CMS, deployed on a dedicated server, has on site speed as measured by Google.
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Just Ask: A Way to Get Blog Comments
A cynics view maybe, but there’s more than a grain of truth in this old quote:
Blogging: never has so much been said by so many to so few.
One way people will gauge if your blog is one of the exceptions, is if your posts get comments. But getting people to comment is easier said [...]
2 years ago