Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.
Eight key usability lessons to factor into site builds: my notes on device agnostic web ninja Orde Saunders’ recent ProductTank talk.
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