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The Attacat BrainArchive for the ‘ E-Commerce ’ Category

Award Winning Client – Drapers Independents 2014

Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!

Email marketing

5 reasons why you absolutely must be collecting email addresses

Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?”
1. They’re already your customers
You could have thousands of customers, sitting there [...]

Waffle Iron Google PLAs

Data Feeds And Google Shopping: Are you doing everything you can?

Who takes care of your data feed? Google Shopping is now a key part of nearly every e-commerce PPC account and the quality of your data feed has a HUGE impact on where you rank in Shopping results. Your data feed is essentially your keyword list and if you haven’t built it correctly, you’re fighting a losing battle.

Woman lying on lots of digital devices to portray the device agnosic web

Build Your Site Right For Any Device: Eight usability lessons to remember for site builds

Eight key usability lessons to factor into site builds: my notes on device agnostic web ninja Orde Saunders’ recent ProductTank talk.


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