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The Attacat BrainArchive for the ‘ Edinburgh ’ Category

Based centrally on George Street, we often attend and speak at various internet marketing events in Edinburgh. These posts are largely about the various events with some company news mixed in for your reading pleasure.

Battling it out: Search Engine Optimisation vs Social Media

Wouldn’t it be nice to have a battle between social media and SEO? After all search engine optimisation (SEO), according to some, is dead and social media is still seen by many as pretty sexy even if it is becoming a bit more Cindy Crawford than Cheryl Cole?

Well actually no, there is no battle. Not really anyway :)

The Turing Festival 2012

August in Edinburgh means one thing for many people – yes, festivals!
There’s the International Film Festival, The Book Festival, The Art Festival and of course, The Fringe…but there is another festival running for 3 days, and that is not to be missed in Edinburgh this August – The Turing Festival.

Named in honour of [...]

Online daily deals: good for the customer but bad for business?

The UK is going mad for online discounts – the BBC programme The Apprentice aired on 23 May, where contestants had to source deals for such a business, highlighted this.

  • From July to December in 2011 Britain spent £3 billion through daily deal websites such as Groupon.
  • Voucher sites have taken over sitting at 37.4 million UK internet visits in December 2011, up 28% in a year.
  • LivingSocial claims that its voucher sales have almost doubled when compared the previous year.

With the information that a hotel in Ireland made over $1 million in 24 hours on Facebook offers it’s a tempting deal for businesses…

Cameron Optometry, Edinburgh

New website launch: Cameron Optometry

We have recently completed another web project and re-launched the website for Cameron Optomotry.
Cameron Optometry are one of the UK’s leading optometrists with huge amounts of clinical experience and extensive knowledge in the contact lens field.  With leading experts on their staff they are best placed to assist with everything from check-ups and simple prescriptions [...]

Diwali / Deepavali

Happy New Year!

We would like to take this opportunity to wish you all a very happy new year!
2012 is just a few days old and although we are not ones for looking back at the past but it has to be said that 2011 was a good year for Attacat. It saw us move to our new [...]

#ScotlandHour – The Benefits of Social Media for Tourism

A small group of us have developed what we think is a really powerful way of joining up the voices of Scottish tourism businesses – the idea is called #ScotlandHour – and the more businesses who get involved the more effective our choir of voices becomes.

10 uses for QR codes

QR Codes: Three contrasting infographics

The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes.  These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]

Email Marketing Presentation:Kiril and David to present at the New Media Breakfast #nmbrek

Continuing the tradition of the @attacats presenting at the ever popular New Media Breakfasts, I am pleased to say that @attacat_kiril and @attacat_david will be presenting in Glasgow on the 25th of November and in Edinburgh on the 12th January.
You can book now for Glasgow. [...]

Copywriting Inspiration from Big Issue Sellers

Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one [...]

Edinburgh - 22:27 [July 07th]

#nmbrek #edinburgh: 30 reasons to attend the September Edinburgh New Media Breakfast

Self promotion is very uncomfortable however you look at it, but equally it’s nice to bathe in a glowing feeling sometimes too, especially after a hiccup.
There’s no show without Punch
Gordon White and I have been presenting a good number of the monthly New Media Breakfasts recently. (Too many probably as it [...]


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