Edinburgh | Attacat of Edinburgh - Part 2
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The Attacat BrainArchive for the ‘ Edinburgh ’ Category

Based centrally on George Street, we often attend and speak at various internet marketing events in Edinburgh. These posts are largely about the various events with some company news mixed in for your reading pleasure.

hannah clock

PPC Training: What would you do if you only had one hour to spend on AdWords?

So, every now and then you manage to find a spare hour to take a look at your much neglected AdWords account. The question though is what should you actually do with that hour to get the best return on your time? Another training course from Attacat – this one focuses on PPC.

4.9-star-fergus

internet marketing training day – make sense of your online marketing with Attacat

Roll up, roll up – we are running another internet marketing training day!

Daily Deal Sites: Part 3 – Edinburgh’s Great Deal

Continuing our series on daily deal sites, it’s time to turn our attention to one of the more established and prominent sites in our own local market: Edinburgh’s Great Deal.

As usual we will take a look at how the site works, provide tips on how your business can make the most of Edinburgh’s Great Deal and share opinions from companies who have worked directly with them. We’ve also interviewed the CEO.

Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?

“What the flip does that have to do with online marketing?” you may ask…

Battling it out: Search Engine Optimisation vs Social Media

Wouldn’t it be nice to have a battle between social media and SEO? After all search engine optimisation (SEO), according to some, is dead and social media is still seen by many as pretty sexy even if it is becoming a bit more Cindy Crawford than Cheryl Cole?

Well actually no, there is no battle. Not really anyway :)

The Turing Festival 2012

August in Edinburgh means one thing for many people – yes, festivals!
There’s the International Film Festival, The Book Festival, The Art Festival and of course, The Fringe…but there is another festival running for 3 days, and that is not to be missed in Edinburgh this August – The Turing Festival.

Named in honour of [...]

Online daily deals: good for the customer but bad for business?

The UK is going mad for online discounts – the BBC programme The Apprentice aired on 23 May, where contestants had to source deals for such a business, highlighted this.

  • From July to December in 2011 Britain spent £3 billion through daily deal websites such as Groupon.
  • Voucher sites have taken over sitting at 37.4 million UK internet visits in December 2011, up 28% in a year.
  • LivingSocial claims that its voucher sales have almost doubled when compared the previous year.

With the information that a hotel in Ireland made over $1 million in 24 hours on Facebook offers it’s a tempting deal for businesses…

Cameron Optometry, Edinburgh

New website launch: Cameron Optometry

We have recently completed another web project and re-launched the website for Cameron Optomotry.
Cameron Optometry are one of the UK’s leading optometrists with huge amounts of clinical experience and extensive knowledge in the contact lens field.  With leading experts on their staff they are best placed to assist with everything from check-ups and simple prescriptions [...]

Diwali / Deepavali

Happy New Year!

We would like to take this opportunity to wish you all a very happy new year!
2012 is just a few days old and although we are not ones for looking back at the past but it has to be said that 2011 was a good year for Attacat. It saw us move to our new [...]

#ScotlandHour – The Benefits of Social Media for Tourism

A small group of us have developed what we think is a really powerful way of joining up the voices of Scottish tourism businesses – the idea is called #ScotlandHour – and the more businesses who get involved the more effective our choir of voices becomes.


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