When asked for my top tip for online marketing in the New Year I kept it simple – don’t take your online customers and their support for granted. Making your customers feel appreciated is especially important when it comes to online marketing, where the customer relationship isn’t built on a face to face foundation. So here’s an example of why you should take the opportunity to warm up your online customers with a genuine festive thank you.
There is no way I could write a round up of email marketing news for November and not include something about the Marketing Sherpa email awards. In case you haven’t heard, we managed to nab ourselves a gold medal for Best Personalisation/Segmentation Strategy for
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This is exactly the question we hear a billion times every time somebody enquires about our email optimisation service. And the answer is always the same: no idea, just test it.
But unfortunately, for some really strange reason, that’s the point the conversation often ends. Testing sounds extremely complicated when in reality email tests are perhaps the easiest to implement, and the return you would normally get makes not just the initial test but any future tests cost effective. So today I will try to give you a detailed breakdown of email frequency tests, and eliminate any excuses from your vocabulary.
The majority of email guides and strategy lists are solely dedicated to optimising copy, layout and the offer display in your actual email template, however I think there is a gap in the information available on list segmentation and creating campaigns targeted specifically to those lists. So here’s some tips and a real-life case study:
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