Collecting email addresses, and more importantly segmenting email addresses, should in all likelihood be one of your primary goals as a business operator. But “Why?” you ask, “Why must I spend all this time sorting email addresses when, as a human, I am naturally lazy?” 1. They’re already your customers You could have thousands of customers, […]
Latest thoughts in: Email marketing
When asked for my top tip for online marketing in the New Year I kept it simple – don’t take your online customers and their support for granted. Making your customers feel appreciated is especially important when it comes to online marketing, where the customer relationship isn’t built on a face to face foundation. So here's an example of why you should take the opportunity to warm up your online customers with a genuine festive thank you.
Thoughts by subject
Like the Brain? Sign up for the packed-full-of-tips monthly newsletter