Google+ Local a big pile of poo?
I’m worried that Google may not have put quite enough thought into the Google+ Local logo…
Local search is basically geographical search engine optimisation. It’s primarily about ensuring that your business ranks through Google local listings. Expect posts about the latest algorithm updates, local search tips and industry insights.
I’m worried that Google may not have put quite enough thought into the Google+ Local logo…
OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!
It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.
It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.
Google Maps: the key to improving local results or just an unreliable mess? Where is Harrods exactly? I’ll check Google Maps. Imagine my surprise to find out where it was…
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Google Places Update: Codename “Venice”
360-degree virtual tours: Google Business Photos
Check-Ins: Influencing Google’s Local Rankings?
Infographic : Search Ecosystem 2012
411 Locals/411 Service: Beware!
Just spotted a location extension that I’ve never seen in the wild before – an Adwords-style ‘+’ extension beneath a couple of results on the SERP.
Google decided to display the address line with the option to drop down and see the map. Personally I like the change.
Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!
Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.
Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.
major ranking drops – Places gets an algorithm update!
ultimate list of local citation sites
users automatically updating your Google Places
Adwords location makeover
justice for Places manipulation – if you threaten Google with legal action
Here’s my recap on what’s been important in Local Search this month:
Google overhauls Places pages
10 top tips for local optimisation
Bing Business Portal (BBP) image control
New Android local functionality
Timeline for listing a new business
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