Local Search | Attacat of Edinburgh
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The Attacat BrainArchive for the ‘ Local Search ’ Category

Local search is basically geographical search engine optimisation. It’s primarily about ensuring that your business ranks through Google local listings. Expect posts about the latest algorithm updates, local search tips and industry insights.

google plus local logo

Google Places is dead! Long live Google+ Local?

OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!

It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.

It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.

harrods-bradford

inaccurate Google Maps listings – Harrods of Bradford

Google Maps: the key to improving local results or just an unreliable mess? Where is Harrods exactly? I’ll check Google Maps. Imagine my surprise to find out where it was…

Cameron Optometry, Edinburgh

New website launch: Cameron Optometry

We have recently completed another web project and re-launched the website for Cameron Optomotry.
Cameron Optometry are one of the UK’s leading optometrists with huge amounts of clinical experience and extensive knowledge in the contact lens field.  With leading experts on their staff they are best placed to assist with everything from check-ups and simple prescriptions [...]

City by the Sea

Local search roundup: February 2012

Google Places Update: Codename “Venice”
360-degree virtual tours: Google Business Photos
Check-Ins: Influencing Google’s Local Rankings?
Infographic : Search Ecosystem 2012
411 Locals/411 Service: Beware!

new location extensions organic seo

New Google location extensions in organic search

Just spotted a location extension that I’ve never seen in the wild before – an Adwords-style ‘+’ extension beneath a couple of results on the SERP.

Google decided to display the address line with the option to drop down and see the map. Personally I like the change.

microdata for seo

Microformats SEO how-to: I’ve a cunning Schema

Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!

Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.

Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.

Local Roundup – October 2011

major ranking drops – Places gets an algorithm update!
ultimate list of local citation sites
users automatically updating your Google Places
Adwords location makeover
justice for Places manipulation – if you threaten Google with legal action

Attacat Month in Numbers

Month In Numbers – September 2011

The Attacat Month in Numbers – September 2011

Helenium autumnale  ~ Solbrud

Local Search Roundup – July 2011

Here’s my recap on what’s been important in Local Search this month:

Google overhauls Places pages

10 top tips for local optimisation

Bing Business Portal (BBP) image control

New Android local functionality

Timeline for listing a new business


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