A few interesting local search statistics.
Change to Google SERP increases the visibility of the top 3 pay-per-click spots by about 30%…
Last week Google made one of the most significant changes it has ever made. It’s very big news for anybody wanting to rank for local search phrases.
I’d love to blog about this fully as this is such a HUGE change in my view, but time is short. See in the meantime please read Search Engine Land’s report of the recent change to Google results pages for local queries.
It’s quite a frequently asked question: should you include a phone number or not in your Google AdWords and PPC adverts?
The short answer is “no (in most cases)”. Here’s an excellent more detailed answer: How To Raise Your Call-Through Rate Without Reducing Your Click-Through Rate.
Morale of the story: Claim your correct Google Places listing or you risk losing business (or at the very least annoying your customers). Also – think about some PPC advertising on your brand terms!
The Attacat Team could take your
web presence forward