Since the launch of labels in the AdWords interface it can make running and reviewing simple ad copy tests much, much easier. This is especially true if you're running an ad copy test across multiple ad groups at once, and, though this can make it a bit more difficult to evaluate, for a lot of small accounts it's the only way to quickly progress.
Latest thoughts in: PPC
June was truly Jubilicious...but along with bunting, street parties and a big ol' long weekend, it also had some noteworthy internet marketing stats up it's sleeves - check them out in June Month in Numbers now! Now! Or another 60 years will have gone before you know it...
Thoughts by subject
Like the Brain? Sign up for the packed-full-of-tips monthly newsletter