The value of different audience groups and search queries can be drawn on a sliding scale from the absolutely, guaranteed, desperate to make a purchase user to the zombified passive browser who coincidentally stumbles across your site. Naturally, most new PPC campaigns will focus on targeting the former, and if not will soon be stripped back to these core terms. We’re playing it safe, picking the low hanging fruit and spending the budget in the areas we’re confident will drive the most sales.
When analysing the search queries which have been activating your ads, it’s easy to become confused by the depth of strange search queries that Google shows your ads to. Why is the search query ‘football fixtures’ every considered relevant to the keyword ‘rugby socks’? The truth is Google doesn’t directly measure relevancy in the semantic way humans do – it’d just be too complex – how would they know that ‘Usain Bolt’ isn’t related to ‘nuts and bolts’, and that ‘Cheryl Cole’ once was, but is no longer, relevant to ‘Simon Cowell’?
We have recently completed another web project and re-launched the website for Foukou BBQ. Foukou are suppliers of Wedding BBQs and provide catering to all sizes of events. Take a look at the video on their site – guaranteed to make you hungry!
This project included:
Moving the existing site to the WordPress platform
Impression Share at Ad Group level
Create even more Automated Rules
New Look to Adwords Help Center
More Facebook ads and below the fold
Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.
MSN Adcenter Improves Keyword Filtering
Adobe Ads Feather to It’s Internet Marketing Bow
Facebook’s Targeting Targeted by European Commission
Extend Your Ads +1s to your Site
Infographic: How the Adwords Auction Works
Attacat launch new website for Edinburgh-based Royal Mile Recording Experiences.
major ranking drops – Places gets an algorithm update!
ultimate list of local citation sites
users automatically updating your Google Places
Adwords location makeover
justice for Places manipulation – if you threaten Google with legal action
The Attacat Team could take your
web presence forward