As Google Shopping moves to a paid platform, it's more important than ever to invest time in developing the best product feed you can in order to stay competitive and to ensure your ad spend is driving as much return as possible. We blogged about this a couple years ago but it's about time for an update!
Latest thoughts in: PPC
Can't tell your CTR from your CPC? Not sure why AdWords wants you to know how many people your ad has "impressed"? Come this way!
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