Facebook launched Sponsored Results Search ads, giving advertisers the opportunity for their app or page to appear in the search results when a user searches for something similar. We were surprised to find that actually far from being a poor supplement to standard Facebook advertising, it actually performed better at driving app installs than the standard ads.
Latest thoughts in: PPC
Google has recently announced it will shortly be rolling out a redesign of its search result page.
Thoughts by subject
Like the Brain? Sign up for the packed-full-of-tips monthly newsletter