Ppc | Attacat of Edinburgh - Part 5
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The Attacat BrainArchive for the ‘ PPC ’ Category

Pay per click is a tried and proven paid advertising medium. We manage PPC for a large amount of our clients through a variety of platforms such as Facebook, Google Adwords, Microsoft adCenter and LinkedIn. You’ll find a variety of posts that cover PPC tips, search engine marketing and industry news.

The Low Hanging Fruit

the low hanging fruit: why more clicks mean lower conversion rates

The value of different audience groups and search queries can be drawn on a sliding scale from the absolutely, guaranteed, desperate to make a purchase user to the zombified passive browser who coincidentally stumbles across your site. Naturally, most new PPC campaigns will focus on targeting the former, and if not will soon be stripped back to these core terms. We’re playing it safe, picking the low hanging fruit and spending the budget in the areas we’re confident will drive the most sales.

being relevant: do we need to add search queries?

When analysing the search queries which have been activating your ads, it’s easy to become confused by the depth of strange search queries that Google shows your ads to. Why is the search query ‘football fixtures’ every considered relevant to the keyword ‘rugby socks’? The truth is Google doesn’t directly measure relevancy in the semantic way humans do – it’d just be too complex – how would they know that ‘Usain Bolt’ isn’t related to ‘nuts and bolts’, and that ‘Cheryl Cole’ once was, but is no longer, relevant to ‘Simon Cowell’?

Foukou wedding BBQs

New Website Launch – Foukou BBQ

We have recently completed another web project and re-launched the website for Foukou BBQ. Foukou are suppliers of Wedding BBQs and provide catering to all sizes of events. Take a look at the video on their site – guaranteed to make you hungry!
This project included:

Moving the existing site to the WordPress platform
Optimising [...]

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PPC Round-Up: January

Impression Share at Ad Group level
Create even more Automated Rules
New Look to Adwords Help Center
More Facebook ads and below the fold

Friendly young woman, always sliming

Adwords ad copy – unusual places for inspiration

Inspiration is literally everywhere, and I found it in a quite bizarre situation.
A text dating site (and I have a girlfriend)….gulp.

photo credit: engineroomblog
The other night after a few pints in a private booth, the [...]

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LINK: PPC Memes

Not found it on knowyourmeme.com yet, guess they need to wait till their server can manage the massive traffic levels. Until the time when it does go global and the whole world falls to their knees united in raucous laughter, go and check out ppcmemes.tumblr.com for some delightfully geeky laughs.

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Impression share metrics at ad group level

Possibly the most exciting PPC news in months? Well, exciting for me anyway – Google has announced that from the end of January the Impression Share metrics will now be available at Ad Group level. One of the key elements of Adword’s success is Google’s balancing of available data – giving just enough data while keeping a lot of the insight hidden, pushing advertisers to work hard at trial and error and rewarding those who invest. Being able to identify ad impression we’ve lost out on at ad group level will help us hone in on the areas with poor relevance easier.

attacat brain

PPC Round-up – November 2011

MSN Adcenter Improves Keyword Filtering
Adobe Ads Feather to It’s Internet Marketing Bow
Facebook’s Targeting Targeted by European Commission
Extend Your Ads +1s to your Site
Infographic: How the Adwords Auction Works

Royal Mile Recording Experiences Edinburgh

New Website Launch – Royal Mile Recording Experiences

Attacat launch new website for Edinburgh-based Royal Mile Recording Experiences.

Local Roundup – October 2011

major ranking drops – Places gets an algorithm update!
ultimate list of local citation sites
users automatically updating your Google Places
Adwords location makeover
justice for Places manipulation – if you threaten Google with legal action


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