Seo | Attacat of Edinburgh - Part 2
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The Attacat BrainArchive for the ‘ SEO ’ Category

Search Engine Optimisation is all about natural or organic ranking, so non-paid advertising. We usually explain it as the listings on the left hand side of your search results page! Our dedicated SEO team work to ensure your business gains long lasting rankings within various search engines as Google, Yahoo and Bing. Expect posts about the latest algorithm updates, SEO conferences, strategies, analytics and industry insights.

frustrated_developer

Why I Dig Clean HTML: And Why I Think It Benefits SEO

When we think of SEO we more often than not think of content, keywords and rankings. We don’t often think about HTML and code; here’s why you’re being silly not to think about it.

google hummingbird

What’s Google Hummingbird? And should I care?

RUN FOR THE HILLS PEOPLE! Google has changed its algorithm in what’s been called the biggest update to its search procedures in more than a decade. Attacat Joel explains…

It's not Website + SEO + PPC + CRO + Social Media

Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering [...]

online training videos

Optimising your Blog Post: 10 tips

Sometimes writing a beautifully unique blog post isn’t enough to get see through the online masses. By optimising your blog post with these simple tips, you can give it the best chance possible of being seen.

Stop Search

Doing Search? “Stop it – it’s not clever”

In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.

image courtesy of thedmsproject

SEO and the Law

Tomorrow evening Attacat Tim will be co-speaking along with Euan Duncan from MacRoberts LLP at the Scottish Society for Computers and Law about the topic of SEO and the Law. Learn more about what the evening holds here…

The changing face of Google SERPS – Google’s redesign

Google has recently announced it will shortly be rolling out a redesign of its search result page.

Link Disavow Tool: Steer clear for three years

I’ve just been asked my opinion on the new Google Link Disavow tool so thought I would share my thoughts.

It was many years before Google Webmaster Tools became sufficiently good to merit engaging with.  Prior to that it was a case of “don’t let Google know you are interested in SEO”.
With [...]

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Google’s next Penguin update will be noticeable

Matt Cutts has provided some more details on the next Google ranking algorithm update to Penguin through the SES event and SEOroundtable.com:
We’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will [...]

Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?

“What the flip does that have to do with online marketing?” you may ask…


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