The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering […]
Sometimes writing a beautifully unique blog post isn’t enough to get see through the online masses. By optimising your blog post with these simple tips, you can give it the best chance possible of being seen.
In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.
Tomorrow evening Attacat Tim will be co-speaking along with Euan Duncan from MacRoberts LLP at the Scottish Society for Computers and Law about the topic of SEO and the Law. Learn more about what the evening holds here…
Google has recently announced it will shortly be rolling out a redesign of its search result page.
Matt Cutts has provided some more details on the next Google ranking algorithm update to Penguin through the SES event and SEOroundtable.com:
We’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next […]
At the New Media Breakfast this morning I sought to encourage the attendees to learn a tiny bit of HTML as it is a skill that has stood me in good stead for 14 years.
Knowing how to tweak blog posts for example or add a little formatting or links when you post in a forum […]
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