Seo | Attacat of Edinburgh - Part 3
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The Attacat BrainArchive for the ‘ SEO ’ Category

Search Engine Optimisation is all about natural or organic ranking, so non-paid advertising. We usually explain it as the listings on the left hand side of your search results page! Our dedicated SEO team work to ensure your business gains long lasting rankings within various search engines as Google, Yahoo and Bing. Expect posts about the latest algorithm updates, SEO conferences, strategies, analytics and industry insights.

google plus local logo

Google Places is dead! Long live Google+ Local?

OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!

It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.

It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.

panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.

language interchange 8

Keyword tools: 12 resources for researching keywords

Good keyword research is the base for any good SEO or PPC campaign, so here are a few research tools you might find useful.

May 2012 New Media Breakfast: making the most of Facebook timeline for business pages #nmbrek

(Here are my notes taken from the recent Facebook New Media Breakfast. Please be gentle, this is my first post on the Attacat Brain!)
This month’s New Media Breakfast (#NMBrek) (ran in Glasgow last month) kicked off with the video of Morph Suits [...]

Happy Girl Hopscotch in Strawberry Free Creative Commons

Month in Numbers – April 2012

April was positively raining interesting internet stats – check them out in our Month In Numbers roundup.

harrods-bradford

inaccurate Google Maps listings – Harrods of Bradford

Google Maps: the key to improving local results or just an unreliable mess? Where is Harrods exactly? I’ll check Google Maps. Imagine my surprise to find out where it was…

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March SEO Roundup: how search evolved in March 2012

When I sat down at the end of February to write an SEO roundup, the subject matter really didn’t inspire.  Some posts just don’t deserve a publish button. March on the other hand was full of intrigue with promise of more change on the horizon.
Blog network armageddon
Before you read this as Google penalising blogs, please don’t.  [...]

linklove SEO tips and SEO tools

LinkLove: 48 tips and 14 tools you should know #LinkLove

The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.

linklove will reynolds

LinkLove Notes: Linkbuilding stalking made easy #LinkLove

(Notes from the London Link Love Conference)
Presenter: Will Reynolds
from seerinteractive.com

“We need to stop begging”, says Will, “And stop looking so pathetic”.
Target the ‘big shots’ – the people you want to be connected to you, the influentual guys. And these guys, unfortunately, don’t follow you.
You need to [...]


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