SEO | Attacat of Edinburgh - Part 3
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The Attacat BrainArchive for the ‘ SEO ’ Category

Search Engine Optimisation is all about natural or organic ranking, so non-paid advertising. We usually explain it as the listings on the left hand side of your search results page! Our dedicated SEO team work to ensure your business gains long lasting rankings within various search engines as Google, Yahoo and Bing. Expect posts about the latest algorithm updates, SEO conferences, strategies, analytics and industry insights.

The changing face of Google SERPS – Google’s redesign

Google has recently announced it will shortly be rolling out a redesign of its search result page.

Link Disavow Tool: Steer clear for three years

I’ve just been asked my opinion on the new Google Link Disavow tool so thought I would share my thoughts.

It was many years before Google Webmaster Tools became sufficiently good to merit engaging with.  Prior to that it was a case of “don’t let Google know you are interested in SEO”.
With this […]

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Google’s next Penguin update will be noticeable

Matt Cutts has provided some more details on the next Google ranking algorithm update to Penguin through the SES event and SEOroundtable.com:
We’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next […]

Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?

“What the flip does that have to do with online marketing?” you may ask…

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HTML Primer: Learn HTML in 2 and a half minutes

At the New Media Breakfast this morning I sought to encourage the attendees to learn a tiny bit of HTML as it is a skill that has stood me in good stead for 14 years.
Knowing how to tweak blog posts for example or add a little formatting or links when you post in a forum […]

Battling it out: Search Engine Optimisation vs Social Media

Wouldn’t it be nice to have a battle between social media and SEO? After all search engine optimisation (SEO), according to some, is dead and social media is still seen by many as pretty sexy even if it is becoming a bit more Cindy Crawford than Cheryl Cole?

Well actually no, there is no battle. Not really anyway :)

New website launch: Offbeat

Ready to discover your inner musical dream?!
We are very excited to announce here at Attacat that Offbeat – the Edinburgh recording studio and music producers who work with clients both here in the UK and worldwide have a brand new website and we worked with them on […]

google plus local logo

Google Places is dead! Long live Google+ Local?

OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!

It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.

It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.

panda google update

Panda and Penguin: Google ranking algorithm updates

You may have heard chat about recent changes to Google’s search ranking algorithms, named Panda and Penguin.

Over a three week period in April 2012 these major iteration updates or ‘filters’ to the algorithm have affected how certain links and sites are perceived, and has caused some sites to slip or even completely lose their positions in Google search engine results pages (SERPs). So what are they in simple terms?

Google Panda
For on-page factors and usability.

Google Penguin
Equivalent filter targeting offsite factors and links.


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