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The Attacat BrainArchive for the ‘ SEO ’ Category

Search Engine Optimisation is all about natural or organic ranking, so non-paid advertising. We usually explain it as the listings on the left hand side of your search results page! Our dedicated SEO team work to ensure your business gains long lasting rankings within various search engines as Google, Yahoo and Bing. Expect posts about the latest algorithm updates, SEO conferences, strategies, analytics and industry insights.

harrods-bradford

inaccurate Google Maps listings – Harrods of Bradford

Google Maps: the key to improving local results or just an unreliable mess? Where is Harrods exactly? I’ll check Google Maps. Imagine my surprise to find out where it was…

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March SEO Roundup: how search evolved in March 2012

When I sat down at the end of February to write an SEO roundup, the subject matter really didn’t inspire.  Some posts just don’t deserve a publish button. March on the other hand was full of intrigue with promise of more change on the horizon.
Blog network armageddon
Before you read this as Google penalising blogs, please don’t.  [...]

linklove SEO tips and SEO tools

LinkLove: 48 tips and 14 tools you should know #LinkLove

The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.

linklove will reynolds

LinkLove Notes: Linkbuilding stalking made easy #LinkLove

(Notes from the London Link Love Conference)
Presenter: Will Reynolds
from seerinteractive.com

“We need to stop begging”, says Will, “And stop looking so pathetic”.
Target the ‘big shots’ – the people you want to be connected to you, the influentual guys. And these guys, unfortunately, don’t follow you.
You need to [...]

linklove rand fishkin

LinkLove Notes: SEO and strategic content marketing #LinkLove

(Notes from the London Link Love Conference)
Presenter: Rand Fishkin
from SEOmoz 

Rand did his usual and gave a very compelling talk about the value of great content, no matter what industry or niche you are in.
Much of Google’s linking algorithm is based on links and their interpretation as a ‘vote’ for that site. [...]

Link Love Notes: link building that works #LinkLove

Notes from Will Critchlow’s  presentation at Distilled’s Link Building conference in London, 30th March 2012. More coverage here.

Will Critchlow
from distilled.com
Why isn’t my linkbuilding working?
Ask “why?” three of four times. There are usually three mains problems:

You’re not doing anything
You’re not doing enough / you’re not doing the right [...]

Link Love Notes: SEO tools and tricks from the trenches #LinkLove

Notes from a link building conference in London. OK, the link building conference in London.  Read all of Joel”s coverage here.

Martin MacDonald
from Expedia EAN
A lot of linkbuildings are fighting alone.
So, you can develop a linkbuilding army! (sparmy?)
Do you do what others do? The problem is that everybody [...]

Link Love Notes: Putting the luurve back into links #LinkLove

(Notes from London\’s Link Building conference from Distilled)

Tom Anthony
from distilled.com
Back in the day, the problem of information retrival and search hadn’t been solved. Then, in 1997, Google discovers links and changes the game.
But links very quickly began to be gamed. Now Google have to ‘pre-filter’ [...]

Link Love London: SEO Conference Coverage from Attacat Joel #LinkLove

LinkLove London is the advanced link building conference that everyone’s been talking about. I’ve managed to wangle my way into the conference (thanks Tim/Ben) on the condition I blog,  so here are my notes and round-ups of the best tips:

Link Love Notes: Golden link building #LinkLove

(Notes from the London Link Love Conference)

Presenter: Jane Copeland
from Ayima.com
If you think like a normal linkbuilder you’ll only get the same links others do, and you’ll miss out on the super-high-value “golden links”.
Sometimes ‘bending’ the normal marketing rules can work. Jane mentioned Michael Winner and his [...]


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