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The Attacat BrainArchive for the ‘ Top Rated ’ Category

The crème du la crème of Attacat blog posts. Expect a range of posts that cover life changing insights or at the very least, insightful information on all internet marketing topics.

image courtesy of iastudio22.blogspot.com

Month in Numbers: November 2013

It is the last ‘Month in Numbers’ of 2013, a round up of all of Novembers best stats and facts!

It's not Website + SEO + PPC + CRO + Social Media

Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering [...]

Stop Search

Doing Search? “Stop it – it’s not clever”

In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.

image courtesy of kerisheerer.blogspot.co.uk

Month in Numbers – March 2013

April Fools is over – these numbers are no joke. It’s March’s Month in Numbers!

Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?

“What the flip does that have to do with online marketing?” you may ask…

The Turing Festival 2012

August in Edinburgh means one thing for many people – yes, festivals!
There’s the International Film Festival, The Book Festival, The Art Festival and of course, The Fringe…but there is another festival running for 3 days, and that is not to be missed in Edinburgh this August – The Turing Festival.

Named in honour of [...]

google plus local logo

Google Places is dead! Long live Google+ Local?

OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!

It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.

It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.

linklove SEO tips and SEO tools

LinkLove: 48 tips and 14 tools you should know #LinkLove

The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.

Link Love Notes: link building that works #LinkLove

Notes from Will Critchlow’s  presentation at Distilled’s Link Building conference in London, 30th March 2012. More coverage here.

Will Critchlow
from distilled.com
Why isn’t my linkbuilding working?
Ask “why?” three of four times. There are usually three mains problems:

You’re not doing anything
You’re not doing enough / you’re not doing the right [...]

Link Love Notes: SEO tools and tricks from the trenches #LinkLove

Notes from a link building conference in London. OK, the link building conference in London.  Read all of Joel”s coverage here.

Martin MacDonald
from Expedia EAN
A lot of linkbuildings are fighting alone.
So, you can develop a linkbuilding army! (sparmy?)
Do you do what others do? The problem is that everybody [...]


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