The crème du la crème of Attacat blog posts. Expect a range of posts that cover life changing insights or at the very least, insightful information on all internet marketing topics.
In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.
April Fools is over – these numbers are no joke. It’s March’s Month in Numbers!
Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?
“What the flip does that have to do with online marketing?” you may ask…
August in Edinburgh means one thing for many people – yes, festivals!
There’s the International Film Festival, The Book Festival, The Art Festival and of course, The Fringe…but there is another festival running for 3 days, and that is not to be missed in Edinburgh this August – The Turing Festival.
Named in honour of [...]
OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!
It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.
It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.
The advice was flowing at the LinkLove London conference, and if you haven’t the time to read all my summary posts then the following are the must-read tips and tools talked about at the linkbuilding conference.
Notes from Will Critchlow’s presentation at Distilled’s Link Building conference in London, 30th March 2012. More coverage here.
Will Critchlow
from distilled.com
Why isn’t my linkbuilding working?
Ask “why?” three of four times. There are usually three mains problems:
You’re not doing anything
You’re not doing enough / you’re not doing the right [...]
Notes from a link building conference in London. OK, the link building conference in London. Read all of Joel”s coverage here.
Martin MacDonald
from Expedia EAN
A lot of linkbuildings are fighting alone.
So, you can develop a linkbuilding army! (sparmy?)
Do you do what others do? The problem is that everybody [...]
(Notes from the London Link Love Conference)
Presenter: Jane Copeland
from Ayima.com
If you think like a normal linkbuilder you’ll only get the same links others do, and you’ll miss out on the super-high-value “golden links”.
Sometimes ‘bending’ the normal marketing rules can work. Jane mentioned Michael Winner and his [...]
(Notes taken at Link Love London 2012 conference)
Presenter:
Mike King
iAcquire.com
Mike King, the newly announced Director of Inbound Marketing at iAcquire, led a very informative and data-led presentation on linkbuilding and outreach emails.
Using data both from the internal team at iAquire – and their iRank system – and [...]
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