Share ThisGoogle URL Builder Template – the Attacat version ;)
oooo – look a shiny new Google URL builder template, can I download it? Yes you can…
Unique Value Proposition P.1 Where do I start?
UVP - That’s probably the most common combination of 3 letters in almost every conversion optimisation publication. It’s also one of the strongest influencers in any CRO framework or formula.
In the Marketing Experiments’ ”Conversion Sequence heuristic” value proposition is considered the second most important factor:
Alternatively, the “L.I.F.T.” model by
Month in Numbers – February 2012
February: Love Valentine’s, love pancakes, love numbers? Here are the best from last month’s marketing stats.
Microformats SEO how-to: I’ve a cunning Schema
Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!
Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.
Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.
Month In Numbers – January 2012
Rejoice! The month of dieting and empty wallets is over. But hateful though it is, January 2012 still had some interesting stats from the world of digital marketing – check them out here.
‘Communication’ through email: time for a change?
Email – the greatest communication tool in the right hands, a huge waste of time in the wrong ones. Find out what Attacat plan to do to reduce the amount of time we spend in Outlook to increase the time we spend on your accounts.
WordPress Roundup – December 2011
Updates from the latest happenings in the world of Wordpress. Our preferred platform for content based websites is going through some changes – updates required! Also find out about the latest updates to the MailChimp social commenting plugin.
QR Codes: Three contrasting infographics
The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes. These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes them ideal [...]
The Power of Creating your own Keywords: The case of Inbound Marketing and Rapid Growth Optimisation.
Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]
Google product feeds: meeting the new requirements
On Thursday 22 September, Google are going to enforce their new Product Search data feed specifications. They have been blogging about the new requirements for a few months now, as they plan to improve the shopping experience for users. Having read many different versions of their requirements, I’ve found this table and these details to be most helpful. Looking over the required attributes, here’s my advice for meeting them with a few optimisation tips thrown in.
See Attacat on
