Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!
Yesterday Edinburgh University launched a new “Centre for Robotics” as part of its flagship Informatics school.
I was tempted along to the inaugural lecture simply because of my love of all things tech. However I also have a gut instinct that robotics will play a role in marketing at some point in the future.
My flawed theory [...]
I’m delighted to be able to work with great companies like Glenmore Lodge, Scotland’s outdoor training centre, and help them with their online marketing efforts. A key skill for a good online marketer is to really understand a client and their customers, and the best way to do that is to dive in and understand every part of the service and customer journey.
Guys, guys, gather round the campfire, let’s tell some stories; tales of awesome email design toolkits, mysterious new Twitter promoted tweet add-ons and that well known urban legend about the death of SEO and the rebirth of content.
A blog post with what’s on Attacat Charlie’s reading list this week including a look at awesome keyword research tools and changes to authorship markup and SERP activity.
When asked for my top tip for online marketing in the New Year I kept it simple – don’t take your online customers and their support for granted. Making your customers feel appreciated is especially important when it comes to online marketing, where the customer relationship isn’t built on a face to face foundation. So here’s an example of why you should take the opportunity to warm up your online customers with a genuine festive thank you.
Taken from a brand positioning perspective, we can reveal a great deal about how we feel about our brand by assigning it a pseudo-personality (like a cat breed).
HoHoHo!! The Attacat teams top online marketing tips for the run up to Christmas.
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