The Bigger Picture | Attacat of Edinburgh
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The Attacat BrainArchive for the ‘ The Bigger Picture ’ Category

The bigger picture takes a broader overview of internet marketing. While we cover specific areas such as SEO and conversion optimisation , this section covers the general strategy towards your online activity. Expect blog posts to cover general strategy, web design and internet marketing.

Helping Customers

Agencies are behind pace: It’s now all about customers first and seamless experiences

I’m currently being put through, what is in effect, “business school” by Google (who selected us as one of 20 agencies from the 30,000 on their list – more about that another time) and this article that was shared to the group caught my attention:
From Mad Men to Sad Men: Is the client/agency relationship […]

no message on board

My Experience With B2C Communication

I recently received some B2C (Business to Consumer) communication over LinkedIn that prompted me to write about the experience. I would summarise this as a mini critique, but more importantly a refreshing reminder of what it’s like to be on the end of blanket marketing communication.

Before I go any further, I […]

keep measuring and testing headlines

Quickly revolutionise website appeal with tasty headlines

Quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Why aren’t you properly using transparency, conciseness, emotion and user feedback?

google doodle

4 Ways to Make Your Content Marketing New Year’s Resolution a Reality

Is creating great content your New Year’s resolution? No? Well it should be!
The success of the John Lewis Christmas adverts over the past five years proves that content marketing is something that is is definitely worth investing in. Last year’s campaign #montythepenguin took the social media world by storm and […]

Fireworks

Happy New Year from the Attacat Team!

From everyone here in the Attacat office, we’d like to wish you a Happy and Prosperous New Year! We look forward to getting stuck into 2015 and seeing what we can achieve for our clients, old and new. To celebrate the finishing of 2014, here’s our Attacat-bred reading list and service resource for the year.

Google-Partner

10 insights and musings from Google Partners Accelerate 2014 #gpaccelerate

I’m just back from a couple of inspiring and educational days with Google in Dublin. This was a very international event for Google Partner agencies from as far afield as Russia and South Africa.

 
 
 
 
 
Here’s some of the key insights and thoughts that the […]

Award Winning Client – Drapers Independents 2014

Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!

Robotics Lecture at Edinburgh Uni

Future: Robotics in Marketing

Yesterday Edinburgh University launched a new “Centre for Robotics” as part of its flagship Informatics school.
I was tempted along to the inaugural lecture simply because of my love of all things tech. However I also have a gut instinct that robotics will play a role in marketing at some point in the future.
My flawed theory […]

mountain biking in cairngorms

“And then we cycled straight up an old dry ski slope…”

I’m delighted to be able to work with great companies like Glenmore Lodge, Scotland’s outdoor training centre, and help them with their online marketing efforts. A key skill for a good online marketer is to really understand a client and their customers, and the best way to do that is to dive in and understand every part of the service and customer journey.

SEOweather

Charlie’s Quick Fire Reading List #5: Toolkits, Generators & MeasureFest

Guys, guys, gather round the campfire, let’s tell some stories; tales of awesome email design toolkits, mysterious new Twitter promoted tweet add-ons and that well known urban legend about the death of SEO and the rebirth of content.


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