The Bigger Picture | Attacat of Edinburgh
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The Attacat BrainArchive for the ‘ The Bigger Picture ’ Category

The bigger picture takes a broader overview of internet marketing. While we cover specific areas such as SEO and conversion optimisation , this section covers the general strategy towards your online activity. Expect blog posts to cover general strategy, web design and internet marketing.

Google-Partner

10 insights and musings from Google Partners Accelerate 2014 #gpaccelerate

I’m just back from a couple of inspiring and educational days with Google in Dublin. This was a very international event for Google Partner agencies from as far afield as Russia and South Africa.

 
 
 
 
 
Here’s some of the key insights and thoughts that [...]

Award Winning Client – Drapers Independents 2014

Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!

Robotics Lecture at Edinburgh Uni

Future: Robotics in Marketing

Yesterday Edinburgh University launched a new “Centre for Robotics” as part of its flagship Informatics school.
I was tempted along to the inaugural lecture simply because of my love of all things tech. However I also have a gut instinct that robotics will play a role in marketing at some point in the future.
My flawed theory [...]

mountain biking in cairngorms

“And then we cycled straight up an old dry ski slope…”

I’m delighted to be able to work with great companies like Glenmore Lodge, Scotland’s outdoor training centre, and help them with their online marketing efforts. A key skill for a good online marketer is to really understand a client and their customers, and the best way to do that is to dive in and understand every part of the service and customer journey.

SEOweather

Charlie’s Quick Fire Reading List #5: Toolkits, Generators & MeasureFest

Guys, guys, gather round the campfire, let’s tell some stories; tales of awesome email design toolkits, mysterious new Twitter promoted tweet add-ons and that well known urban legend about the death of SEO and the rebirth of content.

rugby store 15 percent off

rugbystore.co.uk celebrating 15 years of being online

We would like to wish long-time client rugbystore.co.uk a very happy 15th birthday (and a massive thanks for working with us for the last 8 of those!).

 (and they are celebrating with a 15% off sale this weekend)
Jon and I were lucky enough to be invited to last [...]

Fergus-Tools

Conversations with Content Part 1: Insights from NMBrek “Creating Engaging Content”

After a visit to Fat Buzz’s New Media Breakfast and listening to Gordon White talk all things content and engagement, we’ve put together a few of our brainwaves. This is the first in a series of blog posts so stay tuned for more.

Free local analysis

Charlie’s Quick Fire Reading List #1: Google places, authorship & humans

A blog post with what’s on Attacat Charlie’s reading list this week including a look at awesome keyword research tools and changes to authorship markup and SERP activity.

A Little Thank You Goes a Long Way: Warming up Your Online Customer Relationships

When asked for my top tip for online marketing in the New Year I kept it simple – don’t take your online customers and their support for granted. Making your customers feel appreciated is especially important when it comes to online marketing, where the customer relationship isn’t built on a face to face foundation. So here’s an example of why you should take the opportunity to warm up your online customers with a genuine festive thank you.

Bramble In The Bins

What Type Of Cat Would An Attacat Be: If An Attacat Could Be A Cat

Taken from a brand positioning perspective, we can reveal a great deal about how we feel about our brand by assigning it a pseudo-personality (like a cat breed).


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