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The Attacat BrainArchive for the ‘ The Bigger Picture ’ Category

The bigger picture takes a broader overview of internet marketing. While we cover specific areas such as SEO and conversion optimisation , this section covers the general strategy towards your online activity. Expect blog posts to cover general strategy, web design and internet marketing.


Key highlights from Google Accelerate 2015 #gpaccelerate

My latest Google adventure brought me to Dublin for the second annual Google Partners Accelerate conference last month.  This brought together 235 selected agencies from as far afield as Dubai and South Africa and, like last year, the focus was on the changing digital landscape and the opportunities for the year ahead. It was thought provoking stuff. […]


My guide to productivity (sort of)

Productivity, it’s a funny one isn’t it. It would be great if we could flick a switch that turns on productivity mode, but alas, it doesn’t work like that. Over the last couple of years, I’ve developed a couple of habits that have boosted my daily productivity, and as I’m such a lovely person, I’m […]


Best content marketing I’ve experienced this year

Want to know what the best “content marketing” I’ve experienced this year is? Clue: It’s not what you might usually consider as content marketing.
I’ve recently been on the receiving end of a truly remarkable piece of content marketing. It’s a piece of B2B marketing that has cemented a long-standing love affair that I have with […]

Helping Customers

Agencies are behind pace: It’s now all about customers first and seamless experiences

I’m currently being put through, what is in effect, “business school” by Google (who selected us as one of 20 agencies from the 30,000 on their list – more about that another time) and this article that was shared to the group caught my attention:
From Mad Men to Sad Men: Is the client/agency relationship […]

no message on board

My Experience With B2C Communication

I recently received some B2C (Business to Consumer) communication over LinkedIn that prompted me to write about the experience. I would summarise this as a mini critique, but more importantly a refreshing reminder of what it’s like to be on the end of blanket marketing communication.

Before I go any further, I […]

keep measuring and testing headlines

Quickly revolutionise website appeal with tasty headlines

Quick-fire tips for improving the appeal of your content and online presence through effective headline copywriting. Why aren’t you properly using transparency, conciseness, emotion and user feedback?

google doodle

4 Ways to Make Your Content Marketing New Year’s Resolution a Reality

Is creating great content your New Year’s resolution? No? Well it should be!
The success of the John Lewis Christmas adverts over the past five years proves that content marketing is something that is is definitely worth investing in. Last year’s campaign #montythepenguin took the social media world by storm and […]


Happy New Year from the Attacat Team!

From everyone here in the Attacat office, we’d like to wish you a Happy and Prosperous New Year! We look forward to getting stuck into 2015 and seeing what we can achieve for our clients, old and new. To celebrate the finishing of 2014, here’s our Attacat-bred reading list and service resource for the year.


10 insights and musings from Google Partners Accelerate 2014 #gpaccelerate

I’m just back from a couple of inspiring and educational days with Google in Dublin. This was a very international event for Google Partner agencies from as far afield as Russia and South Africa.

Here’s some of the key insights and thoughts that the […]

Award Winning Client – Drapers Independents 2014

Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award 2014 and we couldn’t be more chuffed. Well done guys!

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