The Bigger Picture | Attacat of Edinburgh - Part 2
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The Attacat BrainArchive for the ‘ The Bigger Picture ’ Category

The bigger picture takes a broader overview of internet marketing. While we cover specific areas such as SEO and conversion optimisation , this section covers the general strategy towards your online activity. Expect blog posts to cover general strategy, web design and internet marketing.

Woman lying on lots of digital devices to portray the device agnosic web

Build Your Site Right For Any Device: Eight usability lessons to remember for site builds

Eight key usability lessons to factor into site builds: my notes on device agnostic web ninja Orde Saunders’ recent ProductTank talk.

Image courtesy of www.shakesville.com

Women in Digital: or lack of…

Attacat Christie looks at the lack of women in the digital and tech industries and the large skills gap the UK is facing.

It's not Website + SEO + PPC + CRO + Social Media

Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering [...]

signet library

Turing Festival Review #turingfest

This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.

Summerhall Edinburgh

ScotlandJS : a conference for the office techie

End of last week I had the privilege of attending ScotlandJS, a conference (held in the fabulous Summerhall dissection theatre) for the Javascript Community of Edinburgh and beyond. Read about my take on the event here!

MediaCom_Engage_logo

Mediacom Engage: Connected Planning

While several of my colleagues were off in Glasgow last Thursday, I took part in the Mediacom Engage Lecture series here in Edinburgh. The day featured four speakers covering a wide range of issues and innovations in regards to marketing and media connectivity. If you weren’t lucky enough to tag along, read on to find out the top things I took away from the day!

andew-burnett

Digital 2013: Workshop 5 Gaining attention in a crowded space

The live blog from Workshop Five of Digital 2013 at the SECC in Glasgow on the 25th April 2013.

jim-wolff-pic

Digital 2013: Workshop 1 Building an Effective Digital Brand

The live blog from Workshop One of Digital 2013 at the SECC in Glasgow on the 25th April 2013.

Brown, McTernan and Brunier

Digital 2013: Workshop 4 – STV asks Responsive or Native?

The live blog from Workshop Four of Digital 2013 at the SECC in Glasgow on the 25th April 2013.

Julie-moulsdale

Digital 2013: Fireside Panel Debate

Our live blog from Digital 2013′s Fireside Panel Debate at the SECC in Glasgow on the 25th April 2013.


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