When asked for my top tip for online marketing in the New Year I kept it simple – don’t take your online customers and their support for granted. Making your customers feel appreciated is especially important when it comes to online marketing, where the customer relationship isn’t built on a face to face foundation. So here’s an example of why you should take the opportunity to warm up your online customers with a genuine festive thank you.
Taken from a brand positioning perspective, we can reveal a great deal about how we feel about our brand by assigning it a pseudo-personality (like a cat breed).
HoHoHo!! The Attacat teams top online marketing tips for the run up to Christmas.
Eight key usability lessons to factor into site builds: my notes on device agnostic web ninja Orde Saunders’ recent ProductTank talk.
Attacat Christie looks at the lack of women in the digital and tech industries and the large skills gap the UK is facing.
This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.
While several of my colleagues were off in Glasgow last Thursday, I took part in the Mediacom Engage Lecture series here in Edinburgh. The day featured four speakers covering a wide range of issues and innovations in regards to marketing and media connectivity. If you weren’t lucky enough to tag along, read on to find out the top things I took away from the day!
The live blog from Workshop Five of Digital 2013 at the SECC in Glasgow on the 25th April 2013.
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