When asked for my top tip for online marketing in the New Year I kept it simple – don’t take your online customers and their support for granted. Making your customers feel appreciated is especially important when it comes to online marketing, where the customer relationship isn’t built on a face to face foundation. So here's an example of why you should take the opportunity to warm up your online customers with a genuine festive thank you.
Latest thoughts in: The Bigger Picture
Taken from a brand positioning perspective, we can reveal a great deal about how we feel about our brand by assigning it a pseudo-personality (like a cat breed).
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