The Bigger Picture | Attacat of Edinburgh - Part 4
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The Attacat BrainArchive for the ‘ The Bigger Picture ’ Category

The bigger picture takes a broader overview of internet marketing. While we cover specific areas such as SEO and conversion optimisation , this section covers the general strategy towards your online activity. Expect blog posts to cover general strategy, web design and internet marketing.

Google Analytics Hacks

Google URL Builder Template – the Attacat version ;)

oooo – look a shiny new Google URL builder template, can I download it? Yes you can…

Unique Value Proposition P.1 Where do I start?

The first part of the series covering the process of both developing and formulating strong Unique Value Proposition

Month in Numbers – February 2012

February: Love Valentine’s, love pancakes, love numbers? Here are the best from last month’s marketing stats.

microdata for seo

Microformats SEO how-to: I’ve a cunning Schema

Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!

Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.

Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.

Month In Numbers Attacat SEO Edinburgh Blogpost

Month In Numbers – January 2012

Rejoice! The month of dieting and empty wallets is over. But hateful though it is, January 2012 still had some interesting stats from the world of digital marketing – check them out here.

job hunting

‘Communication’ through email: time for a change?

Email – the greatest communication tool in the right hands, a huge waste of time in the wrong ones. Find out what Attacat plan to do to reduce the amount of time we spend in Outlook to increase the time we spend on your accounts.

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WordPress Roundup – December 2011

Updates from the latest happenings in the world of Wordpress. Our preferred platform for content based websites is going through some changes – updates required! Also find out about the latest updates to the MailChimp social commenting plugin.

10 uses for QR codes

QR Codes: Three contrasting infographics

The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes.  These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]

Google Trends

The Power of Creating your own Keywords: The case of Inbound Marketing and Rapid Growth Optimisation.

Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]

Lets shop

Google product feeds: meeting the new requirements

On Thursday 22 September, Google are going to enforce their new Product Search data feed specifications. They have been blogging about the new requirements for a few months now, as they plan to improve the shopping experience for users. Having read many different versions of their requirements, I’ve found this table and these details to be most helpful. Looking over the required attributes, here’s my advice for meeting them with a few optimisation tips thrown in.


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