The Bigger Picture | Attacat of Edinburgh - Part 4
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The Attacat BrainArchive for the ‘ The Bigger Picture ’ Category

The bigger picture takes a broader overview of internet marketing. While we cover specific areas such as SEO and conversion optimisation , this section covers the general strategy towards your online activity. Expect blog posts to cover general strategy, web design and internet marketing.

Daily Deal Sites: Part 2 – Happli ever after?

In part 2 of our daily deal site series, we look at new daily deal site Happli!

This newbie, launched in March 2012, looks promising,  so lets have a look at how it fairs…
who are Happli?
First off, and hugely importantly Happli are owned by Trinity Mirror (the newspaper publisher whose portfolio includes UK nationals Daily Mirror, [...]

Freedom of Information: part of the marketing professional’s tool kit

Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?

“What the flip does that have to do with online marketing?” you may ask…

google plus local logo

Google Places is dead! Long live Google+ Local?

OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!

It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.

It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.

Google Analytics Hacks

Google URL Builder Template – the Attacat version ;)

oooo – look a shiny new Google URL builder template, can I download it? Yes you can…

Unique Value Proposition P.1 Where do I start?

The first part of the series covering the process of both developing and formulating strong Unique Value Proposition

Month in Numbers – February 2012

February: Love Valentine’s, love pancakes, love numbers? Here are the best from last month’s marketing stats.

microdata for seo

Microformats SEO how-to: I’ve a cunning Schema

Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!

Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.

Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.

Month In Numbers Attacat SEO Edinburgh Blogpost

Month In Numbers – January 2012

Rejoice! The month of dieting and empty wallets is over. But hateful though it is, January 2012 still had some interesting stats from the world of digital marketing – check them out here.

job hunting

‘Communication’ through email: time for a change?

Email – the greatest communication tool in the right hands, a huge waste of time in the wrong ones. Find out what Attacat plan to do to reduce the amount of time we spend in Outlook to increase the time we spend on your accounts.

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WordPress Roundup – December 2011

Updates from the latest happenings in the world of Wordpress. Our preferred platform for content based websites is going through some changes – updates required! Also find out about the latest updates to the MailChimp social commenting plugin.


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