Did you know that there are 22 people employed in St.Andrews to deal with the Freedom of Information act in Scotland?
“What the flip does that have to do with online marketing?” you may ask…
OK this is big: we’ve been bitching about Google Places for long enough so we have to be happy with a change I suppose!
It’s been announced that Google Places are being completely replaced by Google+ Local pages, effectively combining the local business aspects of Places with the peer-review and social trust supposedly associated with Google+ profiles and pages.
It’s clear that local and social really can’t be viewed in isolation any more. Local ties in with social, which ties in with SEO, which ties in with content marketing, which ties in with social – in the near future great Google rankings are only going to be achieved by those being great at all of them.
The first part of the series covering the process of both developing and formulating strong Unique Value Proposition
Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!
Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.
Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.
Email – the greatest communication tool in the right hands, a huge waste of time in the wrong ones. Find out what Attacat plan to do to reduce the amount of time we spend in Outlook to increase the time we spend on your accounts.
Updates from the latest happenings in the world of Wordpress. Our preferred platform for content based websites is going through some changes – updates required! Also find out about the latest updates to the MailChimp social commenting plugin.
The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes. These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]
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