Rejoice! The month of dieting and empty wallets is over. But hateful though it is, January 2012 still had some interesting stats from the world of digital marketing – check them out here.
Email – the greatest communication tool in the right hands, a huge waste of time in the wrong ones. Find out what Attacat plan to do to reduce the amount of time we spend in Outlook to increase the time we spend on your accounts.
Updates from the latest happenings in the world of Wordpress. Our preferred platform for content based websites is going through some changes – updates required! Also find out about the latest updates to the MailChimp social commenting plugin.
The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes. These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes them ideal […]
On Thursday 22 September, Google are going to enforce their new Product Search data feed specifications. They have been blogging about the new requirements for a few months now, as they plan to improve the shopping experience for users. Having read many different versions of their requirements, I’ve found this table and these details to be most helpful. Looking over the required attributes, here’s my advice for meeting them with a few optimisation tips thrown in.
Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
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