The Bigger Picture | Attacat of Edinburgh - Part 5
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The Attacat BrainArchive for the ‘ The Bigger Picture ’ Category

The bigger picture takes a broader overview of internet marketing. While we cover specific areas such as SEO and conversion optimisation , this section covers the general strategy towards your online activity. Expect blog posts to cover general strategy, web design and internet marketing.

Clickstream Whitepaper: the online purchase path

Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.

got breakfast? [explored #148]

Are you ready for the new cookie directive coming into force in 6 days time?

Are you ready for the new cookie directive coming into force in 6 days time?
Certainly I’m not!
Did you even know that from next Wednesday (25th of May 2011) it will be a legal requirement to get consent from your website visitors to use cookies? Heck, do you even know what cookies are? You wouldn’t be [...]

New Website Launch: The PadPod

Attacat have recently launched a new website for The PadPod Edinburgh with our partners Elastic Creative who designed the website. The Pad Pod is a portal for self catering accommodation in Edinburgh.

Website Launched – What’s Next?
As with any new website the launch is just the beginning. We will continue to work closely [...]

Money

Trademarks in PPC: A new development?

Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20.

Is this a warning to advertisers or a special case?

Grant Leboff

Ask not what your internet marketing can do for you…

I was at a seminar yesterday, courtesy of Vistage Group, on the topic of marketing.  The speaker, Grant Leboff, summed up his message with a spin on the well known JKF quotation:
Ask not what your marketing can do for you, but what your marketing can do for your customers
I rather [...]

Attacat Month in Numbers

Month In Numbers – January 2011

The Attacat Month in Numbers – January 2011

Friends

Sharing: Please help define it.

What comes into your mind when people mention “sharing” in an online marketing sense?
Hold that thought! I need you to remember it!
Still got that thought?…..Thank You…You may proceed…

photo credit: h.koppdelaney
Sharing is a phrase that is increasingly bandied about [...]

Month In Numbers – November 2010

The Attacat Month In Numbers – November 2010

The 3 new Attacats

Full House @ Attacat: 3 new recruits join the team!

3 new recruits, office getting too small!

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The Business of Search – #MancSEO Mini Conference

The Business of Search: An insider perspective on the Search Engines. Live blogging from the #mancseo conference – 29th October 2010.


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