The Bigger Picture | Attacat of Edinburgh - Part 5
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The Attacat BrainArchive for the ‘ The Bigger Picture ’ Category

The bigger picture takes a broader overview of internet marketing. While we cover specific areas such as SEO and conversion optimisation , this section covers the general strategy towards your online activity. Expect blog posts to cover general strategy, web design and internet marketing.

10 uses for QR codes

QR Codes: Three contrasting infographics

The recent New Media Breakfast in Glasgow and Edinburgh concentrated on the topic of QR codes.  These dot matrix squares have been part of life in Japan for many a year and are cropping up more and more here in the UK and even Edinburgh.
Their ease of production makes [...]

Google Trends

The Power of Creating your own Keywords: The case of Inbound Marketing and Rapid Growth Optimisation.

Did you know that Attacat did inbound marketing? If you’ve heard the phrase then you probably will realise that it’s just a way to describe marketing techniques that encourage prospects to find you.
More specifically it includes SEO, PPC, social media, conversion optimisation and opt-in email marketing (a skill set any Attacat client would [...]

Lets shop

Google product feeds: meeting the new requirements

On Thursday 22 September, Google are going to enforce their new Product Search data feed specifications. They have been blogging about the new requirements for a few months now, as they plan to improve the shopping experience for users. Having read many different versions of their requirements, I’ve found this table and these details to be most helpful. Looking over the required attributes, here’s my advice for meeting them with a few optimisation tips thrown in.

Linkbait Generator

#NMBrek: 7 ways men use the New Media Breakfasts to get laid

I’m just working with @gordonwhite on finalising our presentation for tomorrow morning’s Glasgow New Media Breakfast (repeats in Edinburgh on Thursday 15th September).
The topic is “Content is King” of which the core content is “35 versatile content ideas to power up your business’ social media”.
We are also showcasing a couple of [...]

Clickstream Whitepaper: the online purchase path

Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.

got breakfast? [explored #148]

Are you ready for the new cookie directive coming into force in 6 days time?

Are you ready for the new cookie directive coming into force in 6 days time?
Certainly I’m not!
Did you even know that from next Wednesday (25th of May 2011) it will be a legal requirement to get consent from your website visitors to use cookies? Heck, do you even know what cookies are? You wouldn’t be [...]

New Website Launch: The PadPod

Attacat have recently launched a new website for The PadPod Edinburgh with our partners Elastic Creative who designed the website. The Pad Pod is a portal for self catering accommodation in Edinburgh.

Website Launched – What’s Next?
As with any new website the launch is just the beginning. We will continue to work closely [...]

Money

Trademarks in PPC: A new development?

Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20.

Is this a warning to advertisers or a special case?

Grant Leboff

Ask not what your internet marketing can do for you…

I was at a seminar yesterday, courtesy of Vistage Group, on the topic of marketing.  The speaker, Grant Leboff, summed up his message with a spin on the well known JKF quotation:
Ask not what your marketing can do for you, but what your marketing can do for your customers
I rather liked [...]

Attacat Month in Numbers

Month In Numbers – January 2011

The Attacat Month in Numbers – January 2011


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