Google have just released a whitepaper – Beyond last click: Understanding your consumers’ online path to purchase – with some very interesting stats about the purchase path length and types across different verticals. I’ve summarised the important points from a search perspective.
Attacat have recently launched a new website for The PadPod Edinburgh with our partners Elastic Creative who designed the website. The Pad Pod is a portal for self catering accommodation in Edinburgh.
Website Launched – What’s Next?
As with any new website the launch is just the beginning. We will continue to work closely [...]
Since the changes to Google Trademark policy it appeared that bidding on trademarks in Google AdWords and other PPC engines was now OK under certain circumstances. However a recent case has seen a judge in the U.S. award damages for infringement of a trademark in Google Adwords to the tune of $292,235.20.
Is this a warning to advertisers or a special case?
3 new recruits, office getting too small!
The Business of Search: An insider perspective on the Search Engines. Live blogging from the #mancseo conference – 29th October 2010.
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