Website thinking is about incorporating sales and marketing efforts into your website to deliver bottom line results. Expect blog posts about design, usability, conversion rate optimisation and website analytics.
UVP - That’s probably the most common combination of 3 letters in almost every conversion optimisation publication. It’s also one of the strongest influencers in any CRO framework or formula.
In the Marketing Experiments’ ”Conversion Sequence heuristic” value proposition is considered the second most important factor:
Alternatively, the “L.I.F.T.” model by
We have recently completed another web project and re-launched the website for Cameron Optomotry.
Cameron Optometry are one of the UK’s leading optometrists with huge amounts of clinical experience and extensive knowledge in the contact lens field. With leading experts on their staff they are best placed to assist with everything from check-ups and simple prescriptions [...]
Want increased traffic? Want improved click-through on your search results in Google and the like? Use microdata, microformats and Schema!
Microdata is HTML markup for pages used to better indicate what content is contained therein to sites including search engines like Google.
Disclamier: This is a bit of a techie post, and it includes discussion of code implementation. Even if you don’t understand the code please try to understand the opportunities provided.
Rejoice! The month of dieting and empty wallets is over. But hateful though it is, January 2012 still had some interesting stats from the world of digital marketing – check them out here.
We have recently completed another web project and re-launched the website for Foukou BBQ. Foukou are suppliers of Wedding BBQs and provide catering to all sizes of events. Take a look at the video on their site – guaranteed to make you hungry!
This project included:
Moving the existing site to the WordPress platform
Optimising content [...]
Updates from the latest happenings in the world of Wordpress. Our preferred platform for content based websites is going through some changes – updates required! Also find out about the latest updates to the MailChimp social commenting plugin.
Pop that champagne cork, it’s time for a toast – Attacat have just launched a new website for Convivium Wine. Convivium Wine runs wine tasting events in Edinburgh and beyond, and is also home to the unique
Attacat launch new website for Edinburgh-based Royal Mile Recording Experiences.
Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this one had me [...]
In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part
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