Website Thinking | Attacat of Edinburgh - Part 3
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The Attacat BrainArchive for the ‘ Website Thinking ’ Category

Website thinking is about incorporating sales and marketing efforts into your website to deliver bottom line results. Expect blog posts about design, usability, conversion rate optimisation and website analytics.

Daily Deal Sites: Part 2 – Happli ever after?

In part 2 of our daily deal site series, we look at new daily deal site Happli!

This newbie, launched in March 2012, looks promising,  so lets have a look at how it fairs…
who are Happli?
First off, and hugely importantly Happli are owned by Trinity Mirror (the newspaper publisher whose portfolio includes UK nationals Daily Mirror, [...]

New website launch: Offbeat

Ready to discover your inner musical dream?!
We are very excited to announce here at Attacat that Offbeat – the Edinburgh recording studio and music producers who work with clients both here in the UK and worldwide have a brand new website and we worked with them on it!
Offbeat specialise in music production from their very own studio but they also offer [...]

Channel 4 – Clever Cookie Persuasion

Some of you may have received an email today from Channel 4 to let you know that they had updated their Terms of Use, Privacy Policy and Cookies Policy – some of you, like me, may not even remember signing up to be on Channel 4′s mailing list!
The email included a link to a video of Alan Carr explaining how [...]

Complying or Not? 16 brands and their approaches to the EU cookie directive

2 days on from the beginning of the enforcement of the EU cookie law, and 4 days on from them being ‘watered down‘ (to include implied consent as [...]

social and cocktail

New website launch: SocialandCocktail.co.uk

There’s nothing better on a Summer’s evening than a cool cocktail, so Attacat are delighted to have been involved in the creation of a new website for SocialandCocktail.co.uk. It’s a fantastic resource for cocktails and cocktail recipes and cocktail bars across the UK.

This project included:

  • Creating the site in a Wordpress platform
  • Advice and assistance with content generation
  • Online marketing consultancy

Online daily deals: good for the customer but bad for business?

The UK is going mad for online discounts – the BBC programme The Apprentice aired on 23 May, where contestants had to source deals for such a business, highlighted this.

  • From July to December in 2011 Britain spent £3 billion through daily deal websites such as Groupon.
  • Voucher sites have taken over sitting at 37.4 million UK internet visits in December 2011, up 28% in a year.
  • LivingSocial claims that its voucher sales have almost doubled when compared the previous year.

With the information that a hotel in Ireland made over $1 million in 24 hours on Facebook offers it’s a tempting deal for businesses…

New Cookie Tool: Just in time for the enforcement deadline!

With just a day to go until the cookie law “enforcement day”, the new version of our cookie audit tool is now live. Please take it for a spin!

The tool now:

recognises more cookies
automatically creates a custom “Cookie Information Page” for your site (see

Cookie Directive: Does our cookie warning triangle comply with the law?

With just over a day to go until the ICO (the UK cookie police) begin to enforce the Cookie Directive, I remain confused, despite having carefully studied the initial guidelines and the updated version, as to whether our proposed solution of a warning triangle on every page of our site goes far enough or not. What about when you’re using banner ads, remarketing cookies, or share buttons?

What we do know though is that it is going further than many well-known brands, even if any lawyer would be likely to say that our solution does not go far enough…so what consent mechanisms are you adopting?

Unique Value Proposition P.1 Where do I start?

The first part of the series covering the process of both developing and formulating strong Unique Value Proposition

Cameron Optometry, Edinburgh

New website launch: Cameron Optometry

We have recently completed another web project and re-launched the website for Cameron Optomotry.
Cameron Optometry are one of the UK’s leading optometrists with huge amounts of clinical experience and extensive knowledge in the contact lens field.  With leading experts on their staff they are best placed to assist with everything from check-ups and simple prescriptions [...]


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