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The Attacat BrainArchive for the ‘ Website Thinking ’ Category

Website thinking is about incorporating sales and marketing efforts into your website to deliver bottom line results. Expect blog posts about design, usability, conversion rate optimisation and website analytics.

Carbonmade Home Page

LINK: Don’t let SEO get in the way of good design

Always at the forefront of SEO, SEOmoz have pulled another stunner of a blog post out of the bag with this article.
7 Cutting Edge Web Design Trends (that Can Actually Improve SEO)
Technology has moved on to the point that it is now possible to create Search Engine Friendly sites that [...]

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Website Speed: WordPress on a Dedicated Server

Page load times have been rumoured to be part of the Google Algorithm for a while now. We see what effect publishing a site onto a Wordpress CMS, deployed on a dedicated server, has on site speed as measured by Google.

tyre medics

New Website Launch: Tyre Medics

Tyre Medics new website – planned & optimised by Attacat. Design & build by Ladarnas.

Ever wonder how customers browse your website? see with ClickTale

ClickTale: Real Time Tracking of Website Interactions Result

At last month’s Analytics New Media Breakfast at the Tower Restaurant in Edinburgh an interesting question about the privacy aspect of using ClickTale was asked.
The Power of ClickTale

ClickTale is a tool that allows website owners to “watch” users as they are interacting with their websites in real time. It compliments

Getting British business online

Getting British Business Online?: Or just filling Google & BT’s coffers?

GBBO is an effort to encourage businesses to acquire a ‘free’ web presence through Google Sites and BT website hosting. This post is a bit of a rant – but a valid one – about a high profile but costly initiative that is a missed opportunity to benefit the whole local business community, not just BT and Google. I’d be interested to hear the views of the GBBO!

Actionable Insights: The Edinburgh New Media Breakfast Google Analytics Presentation

With the chamber street tower packed to capacity, our very own Ben Rogers gave a fantastic and non techie talk about Google Analytics.

Internet Marketing Bedtime Reading: 4+ Books that all Attacats are required to read

With two new Attacats being sworn in shortly, I’m ordering up more copies of the books that are considered essential reading as part of the rigorous Attacat curriculum. Reading these books gives our new starts an immediate and solid foundation for much of the work we do.
In recommended order.
(Disclaimer: We do get a kick-back if you buy through [...]

Google Analytics Event: New Media Breakfast in Edinburgh & Glasgow with Ben Rogers

Our very own Ben Rogers will be speaking at the next New Media Breakfast events in Edinburgh and Glasgow. He will be talking about Google Analytics so that attendees can learn what it is and what to do with it. It will be aimed at those who know nothing, [...]

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Google TV: Convergence will arrive this autumn

It’s been talked about for ages but yesterday saw Google TV officially announced.  It’s due this autumn (though I can’t find any info about whether we’ll see it this side of the Atlantic at launch or not)
The video explains it nicely and as ever Search Engine Land have provided good summary [...]

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Link: Big Orange Buttons – the Future of the Call to Action?

Just a mention here for Oli of Unbounce & his recent blog post.  Is the future of the call to action really big, orange & glowing?  Quite possibly!
The Future of the Marketing Call-To-Action Button: Big, Shiny & Animated


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