Website Thinking | Attacat of Edinburgh - Part 5
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The Attacat BrainArchive for the ‘ Website Thinking ’ Category

Website thinking is about incorporating sales and marketing efforts into your website to deliver bottom line results. Expect blog posts about design, usability, conversion rate optimisation and website analytics.

Copywriting Inspiration from Big Issue Sellers

Big Issue Vendor
There are some truly brilliant Big Issue sellers out there and it strikes me that listening in to how these inspirational characters are seeking to capture your attention can be a way of generating good headlines for websites and AdWords ads.
I know I have heard better but this […]

Web Forms Dilemma

Form Optimisation Guide Part 2 – Lead Generation Form

In the first chapter of this series of posts we tried to cover the email capturing forms and some basic tactics on how to optimise both form and supportive elements in order to maximise the subscription rate but not severely damage the quality of subscriptions. I’ve been covering the importance and incredible business value of web forms in the first chapter as well so if you just stumbled on this page – do check the 1st part

111.9:The average number of cookies you pick up in 1 minute of surfing

I stumbled across the Cookie Collective and their cookie browser extension (different approach to ours) earlier in the week.  They’ve just published this infographic.

Gavin Walker .co.uk

Wee Experiment: Gavin Walker Challenge

We’ve just recently put together a very quick website for Gavin Walker, Senior Broadcast Journalist with the BBC. Nothing special at the moment (and waiting for more content as usual!) – should be updated over the next few days.

More information […]

Newseum: Do You Trust Blogs?

Online Surveys: 4 tips on how to waste a budget

Online surveys have become one of the must-have tools for any marketer working to increase conversion rates or improve user experience. As brilliantly noted by Avinash Kaushik: while traditional analytics are extremely good at answering ‘What is going on?’, online surveys (as a part of user voice/feedback tactic) are responsible for answering ‘why is it happening?’ (not a quote, just a personal interpretation).

I’ve stumbled upon a survey highlighting 4 issues I had thought were easy to avoid for everybody. Perhaps the pitfalls are not so obvious…

Anatomy of Wordpress theme

LINK: Tinker with WordPress themes

At Attacat we like Wordpress. It’s good to have a bit of knowledge as to how the themes work so that you can make tiny tweaks if required, and that’s where the chaps at Yoast have helped out by providing a cool infographic that explains the mains ‘chunks’ of a Wordpress theme.

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Video for Business: New Media Breakfast in Glasgow & Edinburgh

This morning’s New Media Breakfast was kicked off by Paul Levinson over video phone from the US.  Paul is the best selling author of New New Media, and he had recorded this piece specially for the breakfast here in Edinburgh and last month in Glasgow. His key points:

easier […]

NMB Video Blog

Video SEO: Why & how you should do it

The latest New Media Breakfast covered the topic of Video for Business.  As is becoming customary, I was invited to do a short slot on the search engine optimisation (SEO) aspects of the topic.  Here’s what I talked about in relation to SEO & video, both in Glasgow last month and this morning in […]

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User Testing: Hard Won Experience

Reading tips and guides from others can really help with getting to grips with a new process. The most valuable insights, however, come from doing specific tasks hundreds of times, making thousands of mistakes and learning from them. That’s what people usually call “experience”!

The 3 new Attacats

Full House @ Attacat: 3 new recruits join the team!

3 new recruits, office getting too small!


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