Recently (we believe the change happened on August 1st) we have seen a change to the display of the sponsored listing pages after the first page of results. When clicking on the “More sponsored links >>” link at the bottom of the normal 10 listings on the right hand side we are now presented with a different 3 column layout, rather than the normal left hand side only listing.
It will be interesting to see if this new, more user friendly layout leads to an increased take up in its use both by advertisers and searchers alike.
The new layout bears a resemblance to the recently developed search engine from some of Googles ex-employees – www.cuil.com. This uses a similar column type layout and it would be interesting to know if the updated display of More Sponsored Links has been influenced in anyway by the new search engine (or vice versa).