Charlie’s Quick Fire Reading List #1: Google places, authorship & humans
Time is precious, right? Ask anyone in the Attacat office and they’ll all agree they’d give their right arm for an extra hour in the day. Most people don’t have the time to sift through hundreds and hundreds of articles, however useful and unique they are, to get the the content they’re looking for, want, or need.
So, here you have it! I’ve put together what’s on my reading list for the week and hopefully you’ll get some use from it.
Based on David Mihm’s annual Local Search Rankings Factor survey, these guys have pulled together a tool you can use to measure against your Google Places listing. You can also compare your listing against competitors. It puts your data into a neat little boxed report making it easy to see what you’re missing. A simple to use, handy tool.
Check this out for a sensational discussion about ‘free’ resources and how the digital world is constantly changing the way we see and value things in our lives. A good chunk of this discussion rings very true with our Online Marketing Training Course and furthers our theory that people connect differently with their possessions because of the internet. Well worth a listen as it’s only 30 minutes long and you might end up gaining new perspective on ‘value-hunting’ and the digital world in general.
I know, I know, it’s a Moz blog post. But it’s really good stuff, so bear with me! Moz added a fun new feature to their MozCast offering back in December which looks at Google’s SERPs features and their visibility (for example, authorship markup, knowledge graphs, images etc).
The gist of the blog post is that basically authorship markup’s visibility has decreased, which is kind of a bummer when you’ve spent ages building up your profile and spent ages trying to get the markup to show in the SERPs. The bottom line is, however, that while authorship markup is nice, it’s not the be-all-and-end-all and you shouldn’t panic about it too much.
It’s mind boggling how many keyword research tools there are out there and it’s almost impossible to know which one is the best. Stuart from NicheHacks has asked a bunch of internet marketing experts which keyword research tools they use and why.
I’m ashamed to say I’ve actually only used one of these tools, so I promise (please hold me to it) to report back once I’ve tested a few.
Hopefully my reading list is short and sweet enough for you to get some use out of the links. Let us know how you get on! Alternatively, what marketing-related tidbits are you reading, watching or listening to this week? Do share with the group!