Conversion Optimisation: There’s more to it than just your website

Search Engine Land has an article today called The 5 Rings of Conversion Optimisation. Apart from the title reminding me of a very inappropriate Best Man’s speech, I have to admit I found the article a touch on the overly scientific side. However it does remind us to think beyond the simple process of website optimisation when it comes round to increasing website conversion rates. Web presence, not website.

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